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All Journal Management and Economics Journal (MEC-J) Jurnal Masyarakat Religius dan Berwawasan
Zain, Rifki Warri
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Role of Brand Image Mediation in the Influence of Electronic Word of Mouth on Purchase Intention Zain, Rifki Warri; Vania, Amelinda
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.24596

Abstract

The rapid development of the Internet in social media and e-commerce is a major challenge for entrepreneurs, especially in the local beauty product sector that is highly competitive at home and abroad. This research aims to find out the role of brand image in mediating the influence of E-WOm on purchase intention on Azarine cosmetic sunscreen products in Shopee on Malang city. The study is explanatory with a quantitative approach and a survey method conducted on 55 respondents in Malang. Sampling nonporbability with purposive sampling techniques used. Data analysis process using Partial Least Square (PLS) with Smart-PLS 3 devices. E-WOM can have a positive and significant influence on brand image and purchase intention. Brand image can have an influence over purchase intentions. as well as brand image can mediate the influence of E-WOM on purchase intention. This research can enrich an understanding of the mechanisms that affect consumer purchasing interests in the context of the digital age.
Empowerment of Small and Medium-Sized Tofu Factory Enterprises Through Brand Logo Creation and Processing of Tofu Residue into Nuggets Fahriza, Anastasyia Hilda; Yasmin, Nadiva Aulia; Qur'aniyah, Raden Ajeng Sayyidatina; Zain, Rifki Warri; Anjasmoro, Kukuh Wisnuaji; Hanggara, Riki
MARAWA: Jurnal Masyarakat Religius dan Berwawasan Vol 2 No 1 (2023): Masyarakat Religius dan Berwawasan
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mrw.v2i1.8618

Abstract

Every region in Indonesia has different potentials and allows it to be developed in various fields, one of which is the business in Saptorenggo Village, RT 04 RW 04, Pakis, Malang Regency. In this village, a very good business is to be developed, namely the development of Mrs Wiwit's tofu factory. The development focuses on creating brands and logos and utilizing tofu waste in new products. Mrs Wiwit's tofu factory business does not yet have a patented name to use or a logo on the product to increase its marketing in online and offline markets. Brand names and logos for SMEs are powerful factors for marketing these products to areas outside the village. Utilization of tofu waste can also be considered not optimal other than being disposed of in its place; tofu waste is usually sold to villagers for animal feed. The tofu dregs are our focus in processing new products for greater selling value. In addition, developing the resulting product can open up opportunities to develop human resources in this new business. Utilization of tofu waste is processed into a new product in the form of a Nugget made with a mixture of tofu dregs that are no longer used.
Co-Authors Anjasmoro, Kukuh Wisnuaji Fahriza, Anastasyia Hilda Hanggara, Riki Qur'aniyah, Raden Ajeng Sayyidatina Vania, Amelinda Yasmin, Nadiva Aulia