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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnalistik dan Media
Jannah, Fani Nur
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS BRANDED CONTENT VIDEO (BCV) SEBAGAI STRATEGI MARKETING UNTUK GENERASI Z DI JABODETABEK Jannah, Fani Nur; Amorza, Sabrina; Pinontoan, Vintasya Hilda Kauri
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6352

Abstract

This study aims to analyze the impact of branded content videos on the purchasing interest of Generation Z. This research is conducted because, according to BPS, Generation Z will become the most populous generation by 2030, a phenomenon often referred to as the demographic bonus. Therefore, a study is needed to understand the characteristics of Generation Z to develop a digital marketing strategy, particularly in creating branded content videos (BCV) on social media. This research uses a qualitative method with descriptive analysis. The unit of analysis is Generation Z individuals who frequently use social media for shopping and are often exposed to promotional videos of products marketed on social media. The results of this study show that branded content videos that are relatable, high-quality, objective, organic, and beneficial are more appealing to Generation Z than videos by influencers or celebrities promoting a product, especially evident in advertising videos that overtly market products.
Penguatan Lisensi Sosial Berusaha di Kelurahan Pasir Putih, Sawangan, Kota Depok Jannah, Fani Nur; Gunawan, Cecep; Abidin Eko Putro, Moh Zaenal
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2025): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v10i2.35694

Abstract

The Rempang incident in Batam in September 2023 proved that rejection of industrial installation by local communities prevails. Learning from this incident, it can be assumed that even the ongoing industry still contains an element of vulnerability regarding its continuation specifically its relationship with the surrounding community. The concept of corporate social responsibility (CSR) is considered unable enough to fully answer the mutual relationship between industry and the surrounding community. In Pasir Putih Village, Sawangan, Depok, there are three natural attractions industries, namely Pondok Zidan, De Kandang, and Pasir Putih Tourist Park. This is where the Publishing Study Program, Graphics and Publishing Engineering Department, Politeknik Negeri Jakarta (Jakarta State Polytechnic) considers it necessary to provide assistance to a group of youth GP Ansor Ranting Pasir Putih as a partner in community service activities to strengthen the integration of local communities and companies or the industrial world which is carried out by utilizing the social license to operate (SLO) theory. The service method is community development (comdev) based on partner problems. The results of this community service include partner communities starting to realize the importance of harmonizing with industry, being able to accept the existence of industry and knowing its role and position in the sustainability of industry in its area.
ANALISIS PENERAPAN UNSUR 5W+1H DALAM MEDIA ONLINE OKEZONE.COM PADA KANAL NEWS PERIODE FEBRUARI 2024 Jannah, Fani Nur
Jurnalistik dan Media Vol. 1 No. 1 (2025): Jurnal Jurnalistik dan Media
Publisher : Program Studi Penerbitan, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jjm.v1i1.7131

Abstract

Mass media functions effectively in disseminating information to a wide audience, encompassing various platforms such as newspapers, magazines, television, radio, and the internet. The advent of new media, particularly the internet, has significantly altered communication paradigms by enabling real-time information access and heightened interactive capabilities. This study aims to investigate the role of mass media in disseminating information and shaping public opinion, specifically analyzing case studies from Okezone.com during February 2024.Using a qualitative descriptive method, data was collected through literature reviews, structured and non-structured interviews, and direct observations on the application of the 5W+1H elements within news articles published by Okezone.com. The findings indicate that mass media play a crucial role in forming public opinions via accurate and balanced reporting. Analysis of news content on Okezone.com revealed that journalists adhered to journalistic standards by incorporating the 5W+1H framework into their reports, thereby producing credible and consumable news for the public.This research recommends continuous improvements in information dissemination quality to solidify its position as primary communication channels in contemporary society. Additionally, adopting digital technologies within the media industry is emphasized to enhance interaction levels and real-time delivery of content. Ultimately, this study contributes to understanding dynamic shifts in mass media dynamics amidst digitization challenges while highlighting essential considerations for effective information dissemination strategies.
Co-Authors Abidin Eko Putro, Moh Zaenal Amorza, Sabrina Cecep Gunawan Pinontoan, Vintasya Hilda Kauri