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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Journal of Management and Administration Provision
Harahap, Andi Hotmatua
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Tingkat Penerapan Good Coorporate Governance Pada Usaha Kecil dan Menengah di Kota Medan Nasution, Juliana; Fakhri, Hanifah Oktaviani; Sobari, Riski; Harahap, Andi Hotmatua
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3589

Abstract

In Indonesia this millennium there have been many established companies and companies, especially in the city of Medan, and companies face stiff competition, even if it is a certain type of company, so that there is often a risk of company bankruptcy. innovative, creative and predictable ideas, the current implementation of good corporate governance (GCG) is highly recommended. Because of this, GCG is becoming more and more popular. Not only popular, but also plays an important role as a reference for the company's image. This research approach is descriptive qualitative research. Once the required information is available, the information is grouped and described based on the nature of the information. This type of data is then analyzed using descriptive methods, namely analyzing theory and connecting it to the problem under study. Factors influencing the implementation of GCG in Medan City for UKM include UKM awareness of the importance of GCG implementation, government regulations regarding GCG implementation, knowledge and skills of UKM regarding GCG implementation and access to finance and other resources needed for GCG implementation. At the same time, the government also requires government regulations designed to implement GCG to ensure compliance. Therefore, this problem can be studied in different ways and with different approaches. A literature study to analyze the level of GCG implementation in small and medium enterprises in Medan City is proposed to investigate various aspects related to GCG.
Analysis of Marketing Strategy of Gold Savings Products in an Effort to Attract Customer Interest at Bank Syariah Indonesia (Case Study of Bank Syariah Indonesia KCP Marelan) Harahap, Andi Hotmatua; Daulay, Aqwa Naser; Inayah, Nurul
Journal of Management and Administration Provision Vol. 5 No. 1 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i1.557

Abstract

Bank Syariah Indonesia (BSI) is currently facing increasing competition among banking institutions, prompting each bank to enhance service quality and diversify product offerings. In response, an effective marketing strategy is essential to increase public interest, particularly in gold savings products. This study aims to determine the marketing strategy used to attract customers to gold savings at Bank Syariah Indonesia KCP Marelan. The research employs a descriptive method with a qualitative approach. Data sources include both primary data, obtained through observations and interviews, and secondary data. A SWOT analysis is utilized to identify internal and external factors influencing the bank's marketing strategy. The results of the study indicate that BSI KCP Marelan falls into quadrant I of the SWOT matrix, which represents a strong and opportunistic position. This suggests that the bank possesses significant internal strengths and is well-positioned to capitalize on external opportunities. The recommended marketing strategy is the SO (Strength-Opportunity) strategy, which involves using internal strengths such as rising gold prices and adherence to sharia principles to leverage external opportunities. This strategy includes promoting the security and religious alignment of gold savings to build customer trust, introducing the product more widely, and ensuring that pricing remains accessible. The bank’s position in quadrant I enables it to act aggressively and proactively in the market, allowing it to achieve marketing targets effectively. Overall, the study highlights the importance of aligning strengths with opportunities in order to develop an optimal marketing strategy for increasing customer interest in gold savings products at BSI KCP Marelan.
Co-Authors Aqwa Naser Daulay Fakhri, Hanifah Oktaviani Nasution, Juliana Nurul Inayah Sobari, Riski