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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Herwanto, Bobi
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Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Harga Dan Komunikasi Pemasaran Terhadap Kepuasan Konsumen Pada Depot Air Minum Isi Ulang Di Sei Kasih Bilah Hilir Herwanto, Bobi
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.3137

Abstract

This study aims to determine the effect of service quality, price and marketing communications on customer satisfaction at the Refill Drinking Water Depot in Sei Kasih. This study uses descriptive quantitative research methods. The population in this study were customers who came to the Refill Depot of the SEI kasih community and a research sample of 97 people with the Slovin formula. Data analysis techniques using classical assumption test, multiple linear regression analysis, f Test, t test and coefficient of determination.The results showed that partially, the quality of service, price and marketing communications affect customer satisfaction. Simultaneously, that the quality of service, price and marketing communications affect customer satisfaction. The magnitude of the coefficient of determination of 0.559 means that the ability of service quality variables, price and communication pemsaran explain its effect on customer satisfaction variable of 55.9%. While the remaining 44.1% is another independent variable that is not examined in this study such as advertising, location and brand. 
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