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All Journal Jurnal Ekonomi, Bisnis dan Manajemen
Sifa, Abdan
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Economics, Econometrics & Finance

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Peran Pemerintah dan Strategi Penguatan Ekonomi Kerakyatan dalam Pemberdayaan UMKM Go Digital di Purwokerto Pratama, Bagus Hendra Stia; Maghfiroh, Siti; Sifa, Abdan; Rohmah, Kuni Naela; Ridwan, Muhammad; Sofiah, Ulfatus
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 4 (2024): Desember : Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i4.2821

Abstract

This article discusses the role of the government and strategies for strengthening the people's economy in empowering Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto, particularly in the context of digitalization. MSMEs play a significant role in the local and national economy but face various challenges that affect their competitiveness. The Banyumas Regency government actively supports digital transformation through training and programs that enhance the digital skills of MSME actors. Additionally, financial literacy is also deemed crucial to help MSME actors manage finances and understand essential business aspects. This article aims to provide an in-depth understanding of the conditions of MSMEs in Purwokerto and the steps that can be taken to enhance their role in the local economy.
Co-Authors Muhammad Ridwan Pratama, Bagus Hendra Stia Rohmah, Kuni Naela Siti Maghfiroh Sofiah, Ulfatus