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All Journal Al Itmamiy : Jurnal Hukum Ekonomi Syariah
Ricky Efendy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN DAN SOSIALISASI PRODUK BANK WAQAF MIKRO KEPADA MASYARAKAT PESANTREN Fikri Ali Zen; Ricky Efendy; Abdillah Ubaidi; Romli Muar
Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah) Vol. 6 No. 2 (2024): Al Itmamiy : Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ai.v6i2.1192

Abstract

This study aims to analyze effective marketing and outreach strategies to raise awareness and interest in micro waqf bank products among small communities. The research utilized a qualitative approach with a case study at An-Nur II Sharia Micro Waqf Bank. Data was gathered through in-depth interviews, field observations, and document analysis. The findings of the study indicate that successful marketing strategies involve personalized approaches, collaboration with local communities, and the use of digital media. In addition, outreach activities that provide education on the concept of waqf and sharia finance have been shown to improve understanding and interest in micro waqf bank products among small communities. This research provides practical insights for micro waqf banks to develop marketing and outreach strategies tailored to the needs of small communities, which are their primary target market.
Co-Authors Abdillah Ubaidi Fikri Ali Zen Romli Muar