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All Journal SOSIOLOGI NUSANTARA Jurnal Ilmiah Sosiologi Agama (JISA)
Safas, Putri Nikmah
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Religion Social Sciences

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ANALISIS MODAL SOSIAL TERHADAP KEBERLANJUTAN KEHIDUPAN SOSIAL EKONOMI NELAYAN DI PONDOK BESI, KOTA BENGKULU Safas, Putri Nikmah; Heriyanti, Lesti; Wijayanti, Ayu
Jurnal Ilmiah Sosiologi Agama (JISA) Vol 7, No 2 (2024)
Publisher : Sociology of Religion Study Program, Faculty of Social Sciences, North Sumatra State Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jisa.v7i2.21251

Abstract

The social and economic life of fishermen in Pondok Besi, Bengkulu City, is full of diverse and complex problems. Fishermen are often trapped in a cycle of poverty due to changes in income, climate change, and limited access to technology and information. The poverty rate in Indonesia in September 2022 was 9.57%, with Bengkulu as the seventh poorest province in all of Indonesia and second in Sumatra, according to Statistics Indonesia (2023). This suggests that fishing communities, which rely heavily on marine resources, face economic problems. The focus of this research is the way social capital can improve the economic sustainability of fishermen. Data was collected through observation, documentation, and in-depth interviews using a descriptive qualitative approach. Results show that fishermen in Pondok Besi earn between IDR 150,000 and IDR 700,000 per day, with an average income of IDR 1,000,000 per month. Their income is highly influenced by seasonal changes. Strong social capital is demonstrated by trust, social norms and extensive social networks. They play an important role in supporting fishers' economic activities and overcoming economic challenges. Improving the welfare and economic sustainability of fishers in this area is crucial.
Strategy of Traditional traders at Panorama Market Bengkulu City in Facing Challenges of E-Commerce: Strategy of Traditional traders at Panorama Market Bengkulu City in Facing Challenges of E-Commerce Safas, Putri Nikmah; Safitra, Linda; Ayu Wijayanti
Jurnal Sosiologi Nusantara Vol 10 No 2 (2024): Vol 10 No.2
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jsn.10.2.240-255

Abstract

The growth of e-commerce has created significant challenges for traditional traders at Panorama Market, Bengkulu City. Many traders face difficulties competing with online platforms that offer lower prices and easier access. This study aims to analyze the adaptation strategies adopted by traditional traders to address these changes and sustain their businesses. A qualitative approach is used in this research, with data collection techniques that include observation, interviews, and documentation. The findings show that although some traders struggle with technology, others have successfully adapted to e-commerce disruption by using social media and e-commerce platforms such as Facebook, TikTok, Shopee, and Tokopedia to expand their market reach. Additionally, word-of-mouth promotion within local communities, like trader and market associations, has proven effective for promoting products and maintaining customer loyalty. Based on Manuel Castells' information economy theory, combining social media and e-commerce platforms with offline interactions strengthens traders' social ties and enhances their competitiveness. Thus, traditional traders at Panorama Market have the potential to adapt, leverage technology, and compete in the digital era.
Co-Authors Ayu Wijayanti Heriyanti, Lesti SAFITRA, LINDA Wijayanti, Ayu