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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Siber Transportasi dan Logistik
Iskandar, Nandang
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Pegawai (Studi Kasus pada Kecamatan Cicendo Bandung) Iskandar, Nandang; Ridwan, S; Roswinna, Winna
Jurnal Siber Transportasi dan Logistik Vol. 2 No. 3 (2024): (JSTL) Jurnal Siber Transportasi dan Logistik (Oktober - Desember 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jstl.v2i3.239

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: (1) Gaya Kepemimpinan (2) Disiplin Kerja; (3) Kinerja Pegawai; serta (4) Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Pegawai Kecamatan Cicendo Kota Bandung, baik secara simultan maupun parsial.Metode penelitian yang digunakan dalam penelitian ini adalah survey deskriptif dan survey eksplanatori, unit analisis dalam penelitian ini adalah para Pegawai Kecamatan Cicendo Kota Bandung dengan sampel sebanyak 56 orang. Tipe investigasinya adalah causalitas, serta time horizon dalam penelitian ini adalah cross- sectional. Berdasarkan hasil penelitian,diperoleh bahwa Gaya Kepemimpinan pada Kepala Kecamatan Cicendo Kota Bandung baik, Disiplin Kerja pada Pegawai Kecamatan Cicendo Kota Bandung pada umumnya dapat dikatakan baik, Kinerja Pegawai Kecamatan Cicendo Kota Bandung saat ini dinilai baik. Gaya Kepemimpinan dan Disiplin Kerja secara simultan berpengaruh terhadap Kinerja Pegawai Kecamatan Cicendo Kota Bandung. Namun secara parsial Disiplin Kerja dominan mempengaruhi Kinerja daripada Gaya Kepemimpinan.Karena Disiplin Kerja lebih dominan mempengaruhi Kinerja, menjadi prioritas pertama dalam meningkatkan Kinerja maka Pegawai Kecamatan Cicendo Kota Bandung diharapkan untuk tetap konsisten mempertahankan kondisi yang ada, sehingga mampu bekerja lebih profesional.
Strategi Penguatan Identitas Produk dan Akses Pasar Usaha Mikro, Kecil, dan Menengah (UMKM) Raja Basreng: Studi Kasus: KKN Kelompok 4 di Kp. Tapos Udik RT. 002/ RW. 002 Desa Tapos 1 Kecamatan Tenjolaya Kabupaten Bogor Somantri, Fikri Indriana; Novita, Evi; Supriyatna, Rio Kartika; Junaedi, Dedi; Wijaya, Siska Putri; Iskandar, Nandang; Rahmawati, Dian; Putri, Sardiani; Fikri, M. Chairil; Murtafiah, Fifih
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.9847

Abstract

UMKM play a central role in driving local economies, yet they often face challenges in building a strong product identity and effectively expanding market access. This study aims to identify and analyze strategies that can be implemented to strengthen product identity and market access for UMKMs, using a case study of the "Raja Basreng" UMKM in Tapos 1 Village, Tenjolaya District, Bogor Regency. The research employed a descriptive qualitative approach, collecting data through field observations, direct interviews with UMKM owners, and documentation of production and marketing activities. The results indicate that Raja Basreng possesses strong product flavor and name characteristics, but has not yet developed a comprehensive branding strategy. The product identity remains latent, not optimally conveyed through visual elements (packaging, logo, and design), narrative (product story), or consumer experience. Furthermore, market access remains geographically limited due to the dominance of offline sales and minimal utilization of digital channels such as social media or marketplaces. This study recommends the importance of an integrated branding approach with a digital marketing strategy to effectively convey product value and reach a broader market. Awareness of the importance of building product identity is not merely an aesthetic necessity, but a long-term investment in building image, consumer loyalty, and sustainable competitiveness. The implications of this research not only impact the economic empowerment of UMKMs but also open up new opportunities for developing local potential based on narrative and technological strengths.
Co-Authors Dedi Junaedi, Dedi Dian Rahmawati Evi Novita Fikri, M. Chairil Murtafiah, Fifih Putri, Sardiani Ridwan, S Somantri, Fikri indriana Supriyatna, Rio Kartika Wijaya, Siska Putri Winna Roswinna