Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Prosiding Konferensi Nasional PKM-CSR
Mukadis, Panji Nandiasa Ananda
Unknown Affiliation
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BRANDING FROM SMALL BUSINESS AND VIDEO CONTENT CREATION IN GEN Z DOMINATED ERA Mukadis, Panji Nandiasa Ananda
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2423

Abstract

The Business Management program at Swiss German University, in collaboration with Markas Bandung, organized a Corporate Social Responsibility (CSR) workshop titled "Branding for Small Business and Video Content Creation in the Gen Z Dominated World." The workshop underscored the significance of branding as a foundational element for effective content creation, particularly when engaging a Gen Z audience. The session began with a presentation on branding, focusing on essential strategies for small businesses. This was followed by a practical workshop on video content creation, where participants were introduced to the six basic plots as outlined by Christopher Booker in his work The Seven Basic Plots: Why We Tell Stories and the five C’s of cinematography, essential principles for crafting visually compelling narratives. The event concluded with participants sharing their video projects, demonstrating their understanding and application of the learned concepts.
Co-Authors