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All Journal Review of Management, Accounting, and Business Studies
Evitasari, Ni Kadek
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Economics, Econometrics & Finance

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Effect of ease of use perception on user interest with attitude as mediator: A case study of Tokopedia users in Klungkung Evitasari, Ni Kadek; Gama, Agus Wahyudi Salasa; Astiti, Ni Putu Yeni
Review of Management, Accounting, and Business Studies Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i2.5671

Abstract

This study aimed to determine the influence of the perception of ease of use on user interest with usage attitude as a mediating variable in Tokopedia e-commerce. The population in this study consisted of all Tokopedia e-commerce users in Klungkung Regency. The sample was selected using a purposive sampling technique, resulting in a sample size of 90 people. Data collection was conducted through Google Forms, and the data analysis technique employed SEM-PLS. The results of the study showed that the perception of ease of use had a positive and significant effect on interest in using Tokopedia e-commerce. The perception of ease of use also had a positive and significant effect on the attitude toward using Tokopedia e-commerce. Usage attitudes had a positive and significant effect on interest in using Tokopedia e-commerce. Additionally, the perception of ease of use had a positive and significant effect on interest in using Tokopedia e-commerce through usage attitude as a mediating variable. This research was expected to contribute in the form of suggestions or inputs to interested parties as a consideration for decision-making in addressing problems related to declining user interest.
Co-Authors Agus Wahyudi Salasa Gama Ni Putu Yeni Astiti