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All Journal Agriecobis : Journal of Agricultural Socioeconomics and Business
Islamiah, Ummu Nadhiroh
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Economics, Econometrics & Finance Environmental Science Social Sciences

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The Strategy of Agroindustry Development of Teng-Teng Apel (A Case Study on Hilwa Nusantara Shop in Batu City) Islamiah, Ummu Nadhiroh; Mubarokah; Fitriana, Nisa Hafi Idhoh
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35108

Abstract

This study is conducted by purpose of identifying company environment and analyzing the strategy for agroindustry development of Teng-Teng Apel (cake made from apple fruit) in Hilwa Nusantara Shop in Batu City. The methods of data analysis used in this study are internal and external company analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE), SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of the study have showed that SWOT analysis indicates IFAS score 2.84 and EFAS value 2.94. Moreover, agroindustry position of Teng-Teng Apel of Hilwa Nusantara Shop is at Quadrant One (I). Based on company position, there are three alternative strategies, 1. To increase production capacity and quality using technology, 2. To extend market in developing sales volume, and 3. To maintain relationship and trust with raw material suppliers. First becomes first priority for Hilwa Nusantara with TAS value 5.49.
Co-Authors Idhoh Fitriana, Nisa Hafi Mubarokah