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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah ANDHARUPA VCD : Journal of Visual Communication Design
Hikmatyar, Aditya Aditama Putri
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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TRANSFORMASI BRANDING UMKM TRADISIONAL DI ERA DIGITAL: STUDI KASUS REBRANDING CAP DUA PUTRI MENJADI CIREBITES Prawira, Nanang Ganda; Hikmatyar, Aditya Aditama Putri; Ramadhani, Fathia Salma
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 04 (2024): Desember 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i04.9384

Abstract

Kota Cirebon menghadapi tantangan dalam pengembangan UMKM, khususnya pada aspek branding dan pemasaran digital. Penelitian ini bertujuan untuk merancang identitas visual yang kuat bagi Cap Dua Putri, UMKM makanan ringan tradisional, melalui pendekatan Design Thinking dan metode ADDIE. Analisis mendalam mengidentifikasi lemahnya identitas merek, kemasan yang tidak menarik, dan minimnya pemanfaatan media digital sebagai hambatan utama. Proses penelitian melibatkan mahasiswa Desain Komunikasi Visual Universitas Pendidikan Indonesia melalui pembelajaran berbasis proyek. Tahapan penelitian meliputi analisis kebutuhan, pengembangan konsep branding, hingga implementasi solusi berupa logo, kemasan, dan strategi pemasaran digital. Data dikumpulkan melalui observasi, wawancara, dan evaluasi prototipe bersama mitra UMKM. Hasil penelitian menghasilkan identitas baru bernama "Cirebites," mencakup desain logo, lima varian kemasan produk modern, dan sepuluh konten pemasaran digital. Strategi ini berhasil meningkatkan pengenalan merek hingga 60% di pasar lokal dan penjualan rata-rata sebesar 30% dalam tiga bulan setelah implementasi. Temuan utama penelitian ini adalah model kolaborasi antara pendidikan tinggi dan sektor UMKM yang efektif dalam membangun identitas merek berbasis tradisi yang relevan di era digital.
Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project Prawira, Nanang Ganda; Hikmatyar, Aditya Aditama Putri; Ramadhani, Fathia Salma
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4236

Abstract

The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
Semiotic Analysis of Political Symbolism in Shi Lifeng's 'The Puppet Player' Hikmatyar, Aditya Aditama Putri; Fadhiilah, Harun
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.4987

Abstract

This study explores how Shi Lifeng’s painting The Puppet Player constructs and communicates political narratives through visual symbolism. Despite the frequent use of Mao Zedong’s imagery in Chinese contemporary art, limited research examines how Lifeng’s visual language functions as a political statement. Using Roland Barthes’ semiotic framework—denotation, connotation, and myth—this qualitative study analyzes color, spatial composition, object symbolism, and figure gestures in the artwork. The analysis reveals that dominant red hues, hierarchical composition, and theatrical staging signify ideological control and social struggle. These visual strategies expose how authority and manipulation are normalized through aesthetic codes. The findings highlight Lifeng’s critical stance toward power structures and his use of design principles to challenge political memory. This research contributes to the discourse of visual communication by demonstrating how semiotic analysis can decode layered meanings in politically charged imagery, offering insights for designers and researchers in understanding symbolism and narrative construction within visual art.
Children's Behavioral Problems and the Need for Digital Guidance Services: A Survey of Kindergarten Teachers in Indonesia Listiana, Aan; Hikmatyar, Aditya Aditama Putri; Bacotang, Juppri; Rachmawati, Yeni; Mariyana, Rita
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 11 No 2 (2026): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v11i2.30076

Abstract

Behavioral problems in early childhood represent a persistent challenge for kindergarten teachers, particularly in low- and middle-income country contexts where access to professional counseling and child mental health support is severely constrained. This study aimed to (1) identify the types and frequency of children's behavioral problems most commonly encountered by kindergarten teachers in Indonesia, and (2) examine teachers' perceived needs for the features of a digital guidance service application. Employing a descriptive quantitative needs assessment design, data were collected from 115 kindergarten teachers across diverse regions of Indonesia (West Java, East Kalimantan, Maluku, and South Sumatra) via an online questionnaire. The instrument, comprising 15 Likert-scaled application feature items, demonstrated strong psychometric properties (Cronbach's α = 0.92; KMO = 0.87). Physical aggression (hitting/pushing peers) was the most prevalent behavioral problem (51.7%), with 69.8% of teachers encountering behavioral problems at least three times per month. All 15 digital application features received positive evaluations (means: 3.95–4.60). Practical handling tips (M = 4.60), video tutorials (M = 4.59), and informational articles (M = 4.58) were ranked highest. Professional consultation features were positively evaluated but ranked lower than self-accessible educational resources. These findings provide an empirical foundation for developing teacher-centered digital guidance services that are practical, affordable, and contextually responsive to the realities of early childhood education in Indonesia. Future experimental and participatory design studies are warranted to validate and translate these needs into effective application features.
Co-Authors Aan Listiana Bacotang, Juppri Fadhiilah, Harun Nana Ganda Ramadhani, Fathia Salma Rita Mariyana Yeni Rachmawati