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All Journal MANAJEMEN DEWANTARA Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Randy Reliantama Tanamas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Konsumen pada Restoran Pizza Hut Mall Mega Bekasi Randy Reliantama Tanamas; Suwardi Suwardi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3482

Abstract

The fastfood business is one of the most competitive and rapidly growing businesses in Indonesia. people in urban areas, namely the tendency to get something instantly, one of which is fast food. This study aims to determine the effect of the variables Product Quality, Service Quality, and Price on Consumer Satisfaction at Pizza Hut restaurants. The sample was chosen by consumers who have purchased and eaten Pizza Hut at Mall Mega Bekasi. The data used is primary data, data collection is done by distributing questionnaires to 100 respondents. The test tools used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, f test, and the coefficient of determination and the data is processed using SPSS v25 software. The results of this study indicate that the product quality variable partially has no significant effect on customer satisfaction, the service quality variable partially has a significant effect on customer satisfaction, the price variable partially has a significant effect on customer satisfaction while product quality, service quality and price simultaneously have an effect on satisfaction Pizza Hut Mall Mega Bekasi restaurant customers.
ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK, VARIASI PRODUK DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN COFFEE SHOP DI KOTA BEKASI Randy Reliantama Tanamas; Suwardi, Suwardi
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of product quality, brand image, product variety, and store atmosphere on purchasing decisions. The increasing number of people consuming coffee is clearly caused by the habits of modern society who enjoy gathering. Millennials and Gen Z now use coffee shops as places to drink coffee and interact with each other due to the shift in modern lifestyle. This study uses a sample of 100 respondents, namely customers or consumers of coffee shops in Bekasi City. The sampling method used is non-probability sampling with a purposive sampling technique. The testing stages conducted include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, partial test (t-test), simultaneous test (f-test), and coefficient of determination test. The results of the study show that product quality, brand image, product variety, and store atmosphere simultaneously influence purchasing decisions. Product quality, brand image, product variety, and store atmosphere partially influence purchasing decisions.
Co-Authors Suwardi Suwardi