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All Journal Yayasan Cita Cendikiawan Al Khwarizmi DBESTI: Journal of Digital Business and Technology Innovation
Shiroth, Salman Fathy
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Journal : DBESTI: Journal of Digital Business and Technology Innovation

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Analisis Pengaruh Instagram terhadap Interaksi dan Kesadaran Merek pada Warung Kopi Santuy Islamiati, Dian; Shiroth, Salman Fathy
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 1 (2025): Mei, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i1.1369

Abstract

This study aims to investigate how marketing strategies on Instagram influence user interaction and brand awareness for Warung Kopi Santuy. The research used qualitative methods, collecting data through direct surveys of randomly selected Instagram followers. The analysis showed that active and targeted marketing on Instagram, such as posts, content types, and direct user interactions, significantly increased user interaction and brand awareness for Warung Kopi Santuy. These findings underscore the importance of effectively using social media to strengthen customer relationships and enhance brand awareness among consumers.
Co-Authors Desyafitri, Naia Islamiati, Dian Marsella, Dhea R, Lukman Warsono