Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Devotion: Journal of Research and Community Service Sintesa
Syarofa, Sherina
Unknown Affiliation
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRUKTURASI DALAM INDUSTRI MEDIA BARU DI INDONESIA Syarofa, Sherina
Sintesa Vol 3 No 02 (2024): Jurnal Sintesa Volume 3 No 02 Juli 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v3i02.11110

Abstract

The presence of Wattpad in Indonesia has created new media dynamics that are interesting to study using political economic theory by Vincent Mosco. This theory is related to the current globalization of political and economic media and explains the transition from old media to new media. Mosco's theory shows how the structure of the media industry is shaped by economic (such as content monetization and corporate profits) and political (such as government regulation and control) interests. On Wattpad, this shows how companies monetize user content and how government laws can impact access and freedom of expression online. The method used in this study is a case study and a qualitative approach based on critical traditions and paradigms. This study uses secondary data originating from documentation, and primary data comes from observation and interviews. The theory used in this study is Vincent Mosko's Political Economy of Communication Theory. This study shows that overall, the structuration of Wattpad in Indonesia, through the lens of Vincent Mosco's theory, shows that this new media platform not only provides space for creativity and expression but also shapes the structure of the media industry, which changes the dynamics of power, resource distribution, and interaction. social. Thus, it illustrates how new media contributes to significant changes in the communications and publishing landscape in Indonesia more broadly. By using Vincent Mosko's theory to build the structure of Wattpad in Indonesia, several important implications can be seen. One is that Wattpad allows for more diverse content and includes stories that highlight local culture and experiences that may be underrepresented in first-stream media. An example of a Wattpad story that raises a cultural theme is "The Kite Runner" by writer Khaled Hosseini. Even though this story is not an original Wattpad work, it is popular on this platform, and it highlights Afghan culture with its complex historical background. Keywords: Economy Politics Communication, Structure, Wattpad
Marketing Communication Strategy to Increase Tourist Visits to Tumpak Sewu Waterfall In Lumajang Syarofa, Sherina; Priyo Sadono, Teguh; Sigit Pramono , Bambang
Devotion : Journal of Research and Community Service Vol. 6 No. 6 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i6.25491

Abstract

The purpose of this research is to examine the Integrated Marketing Communication (IMC) strategy in increasing tourist visits to Tumpak Sewu Waterfall, Lumajang. Utilizing a descriptive qualitative model, data was gathered through in-depth interviews with local stakeholders, including the Tourism Agency, tour managers, and tourists. The results of the study show that all the main elements of IMC have been implemented, including advertising, personal selling, sales promotion, public relations, direct marketing, interactive marketing, and word of mouth. This strategy has proven effective in increasing the visibility and interest of both domestic and international tourists. Furthermore, the active participation of local communities, such as Pokdarwis and tour guides, also contributes to strengthening the tourist experience and enhancing the overall destination appeal. However, the research also identified several problems in the actualization of the IMC strategy, such as illegal collection practices, weak coordination in the management of Grojogan Sewu as a new destination, and the suboptimal utilization of the digital application "Lumajang Tourism." In addition, the lack of periodic evaluation and consistency in promotional messaging also presents obstacles. As a solution, the researcher recommends strengthening the Community-Based Tourism (CBT) approach so that local communities are not only implementers, but also the main drivers in tourism promotion. By integrating the principles of IMC and CBT, tourism development can proceed in an inclusive and sustainable manner, with significant implications for enhancing the welfare of local communities.
Co-Authors Priyo Sadono, Teguh Sigit Pramono , Bambang