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All Journal Education Achievement: Journal of Science and Research Jurnal Serambi Ekonomi dan Bisnis PENG: Jurnal Ekonomi dan Manajemen
Siregar, Aditya
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Economics, Econometrics & Finance Education Other

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Manajemen Strategis dan Proses Pemasaran(Studi Kasus: Cara Xpander Melakukan Perencanaan dan Proses Pemasaran) Siregar, Aditya; Riofita, Hendra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8en2ah81

Abstract

Strategic management is an important framework for formulating, implementing, and evaluating strategies used by companies to achieve long-term goals. In this case study, the focus is on the planning and marketing processes of the Mitsubishi Xpander, a successful automotive product in the Indonesian market. This research analyzes the strategic planning steps undertaken by Mitsubishi Motors to introduce and market the Xpander, starting from market analysis, segmentation, target market establishment, to product positioning. The marketing process applied includes various elements such as promotion, pricing, distribution, and product features tailored to consumer preferences in Indonesia. This study emphasizes the importance of synchronizing business and marketing strategies, as well as adapting to local market dynamics, which contribute to the success of the Mitsubishi Xpander in winning competition in the multi-purpose vehicle (MPV) segment. The method used is a case study with a library research. The results of this study indicate that a well-planned and strategic marketing approach can enhance competitiveness and market share of products in the automotive industry.
Penerapan dan Strategi Riset serta Sistem Informasi Pemasaran di Telkomsel Siregar, Aditya; Riofita, Hendra
Education Achievement: Journal of Science and Research Volume 5 Issue 3 November 2024
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v5i3.2184

Abstract

Penelitian ini membahas sistem informasi pemasaran dan riset pemasaran di Telkomsel dengan metode studi kasus dan library research. Sistem informasi pemasaran sangat penting untuk memahami kebutuhan pelanggan, memprediksi tren pasar, dan mengembangkan strategi kompetitif. Dalam riset pemasaran, data yang terkumpul dianalisis untuk menggambarkan preferensi pelanggan dan posisi Telkomsel di pasar Indonesia. Metode studi kasus memberikan pemahaman mendalam tentang implementasi sistem informasi pemasaran di Telkomsel, sementara library research digunakan untuk memperkuat dasar teori. Hasil penelitian menunjukkan bahwa penggunaan sistem informasi pemasaran yang efektif meningkatkan kepuasan pelanggan dan daya saing Telkomsel. Studi ini diharapkan menjadi acuan untuk pengembangan strategi pemasaran yang lebih efektif di industri telekomunikasi.
Ide Peluang Usaha Analisis Bisnis dan Studi Kelayakan Bisnis Siregar, Aditya; Putri, Lilis Agustina; Nabil, M. Devent
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8499

Abstract

The importance of business analysis and feasibility studies in business development. The success of a business is greatly influenced by proper financial planning, including cash flow analysis and risk assessment. This study uses a literature review method to evaluate various sources of information on entrepreneurship and the factors that influence business success. The research findings show that creativity in generating business ideas that are in line with market needs is essential to creating sustainable business opportunities.
Penerapan dan Strategi Riset serta Sistem Informasi Pemasaran di Telkomsel Siregar, Aditya; Riofita, Hendra
Education Achievement: Journal of Science and Research Volume 5 Issue 3 November 2024
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v5i3.2184

Abstract

Penelitian ini membahas sistem informasi pemasaran dan riset pemasaran di Telkomsel dengan metode studi kasus dan library research. Sistem informasi pemasaran sangat penting untuk memahami kebutuhan pelanggan, memprediksi tren pasar, dan mengembangkan strategi kompetitif. Dalam riset pemasaran, data yang terkumpul dianalisis untuk menggambarkan preferensi pelanggan dan posisi Telkomsel di pasar Indonesia. Metode studi kasus memberikan pemahaman mendalam tentang implementasi sistem informasi pemasaran di Telkomsel, sementara library research digunakan untuk memperkuat dasar teori. Hasil penelitian menunjukkan bahwa penggunaan sistem informasi pemasaran yang efektif meningkatkan kepuasan pelanggan dan daya saing Telkomsel. Studi ini diharapkan menjadi acuan untuk pengembangan strategi pemasaran yang lebih efektif di industri telekomunikasi.
Co-Authors Nabil, M. Devent Putri, Lilis Agustina RIOFITA, HENDRA