Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal PENG: Jurnal Ekonomi dan Manajemen
Dwi Rahmadhani, Oktavia
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Belanja Online dan Perilaku Konsumtif terhadap Pengeluaran Keuangan Bulanan Gen Z Dwi Rahmadhani, Oktavia; Fikriyah, Siti Mashlahatul
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1b (2025): AGUSTUS 2024 -JANUARI 2025
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/cy2ekk51

Abstract

This study aims to analyze the influence of online shopping and consumer behavior on monthly financial expenditure of Generation Z. Using a quantitative approach and multiple linear regression method, data were collected through questionnaires distributed to individuals from Generation Z who have online shopping habits. The results of the analysis show that the regression model built has an F value of 69.720 with a significance of 0.000, indicating a significant relationship between the variables studied. The R Square value of 0.590 indicates that 59% of the variation in Gen Z spending can be explained by online shopping and consumer behavior variables. Partially, online shopping and consumer behavior variables each have a positive influence on spending, with regression coefficients of 0.406 and 0.527, and a significance value of 0.000. These findings emphasize the importance of better financial awareness and financial management among Generation Z to control their spending amidst the increasing trend of digital consumption.
Co-Authors Fikriyah, Siti Mashlahatul