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All Journal Jurnal EMT KITA PENG: Jurnal Ekonomi dan Manajemen
Mahvi, Muhammad Rizky
Unknown Affiliation
Economics, Econometrics & Finance

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Aspek Pemasaran Adhari, Ayuna; Deffa Ray, Muhammad; Mahvi, Muhammad Rizky
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): April-Juni, Macroeconomic Stability, Fiscal Policy, and Economic Transformation
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mc4xer21

Abstract

Marketing is one of the important aspects in the success and growth of a company. To achieve the desired marketing goals, companies must implement effective marketing concepts, including marketing mix, customer satisfaction, marketing plan preparation, and marketing program effectiveness audit. This study aims to analyze the application of these concepts in the company, as well as measure their effectiveness in achieving the marketing goals that have been set. Using a qualitative approach with a case study design at ABC company which operates in the food and beverage product sector. The results of the study indicate that the implementation of the right marketing mix can increase customer satisfaction, while the preparation of a mature marketing plan greatly influences the effectiveness of the marketing program. In addition, marketing effectiveness audits allow companies to evaluate marketing performance and make necessary improvements. This study provides deeper insight into how companies can optimize marketing strategies to achieve better success.
Strategi Mitigasi Pembiayaan Bermasalah pada BSI RFO Medan Mahvi, Muhammad Rizky; Siregar, Muhammad Habibi
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3563

Abstract

This study aims to explore and analyze the non-performing financing mitigation strategies implemented by Bank Syariah Indonesia (BSI) Regional Finance Office (RFO) Medan. Using qualitative methods and case study approaches, this study explores the experiences and mitigation practices carried out by BSI management in handling non-performing financing. The data was obtained through in-depth interviews with managers and relevant officers at BSI RFO Medan as well as analysis of relevant documents. The main findings show that BSI RFO Medan implements various mitigation strategies which include financing restructuring efforts, stricter monitoring, and a personal approach with customers. However, challenges such as inconsistencies between the bank's internal policies and external conditions, as well as the low level of customer understanding of sharia financing, are obstacles to the effectiveness of the strategy. This study recommends the need to increase education to customers, improve the monitoring system, and strengthen communication between banks and customers to reduce the potential for non-performing financing in the future.
Co-Authors Adhari, Ayuna Deffa Ray, Muhammad Muhammad Habibi Siregar, Muhammad Habibi