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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan CommLine
Nihayati, Laila
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Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Director's Role in the Community Service Advertisement “Titik Pulang” for the Al - Qomariah Islamic Boarding School Foundation Cesa S, M. Ragil; Atmaja, Suhendra; Nihayati, Laila
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 1 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i1.7763

Abstract

An This study explores the role of the director in producing the public service advertisement "Titik Pulang" for the Al-Qomariah Islamic Boarding School Foundation. The film aims to introduce moral values to a broader audience, emphasizing the importance of appreciating those around us, particularly family, to avoid regret in the future. Additionally, the film seeks to build a positive image of the Al-Qomariah Foundation as an institution dedicated to education and child protection while providing a safe environment for underprivileged children. The production process involved several stages, including developing the story concept, creating the synopsis, drafting the treatment, and writing the script. After the pre-production phase, the process continued with shooting and editing. As the director, the creator played a strategic role in translating creative ideas into visually communicative and meaningful forms. The director also supervised every detail of the production, ensuring that all elements supported the narrative and maintained the consistency of the conveyed message. The short film "Titik Pulang" was not only designed as an academic requirement to obtain a Bachelor's degree in Communication Studies but also as an educational medium for society. Its moral message is expected to inspire audiences to appreciate family and their surroundings. Moreover, this work aligns with the vision of the Al-Qomariah Foundation in promoting education and child protection as efforts to build a sustainable society for the future
Pengaruh Konten Video Otomotif di YouTube Ridwan Hanif Terhadap Pemenuhan Kebutuhan Informasi Subscriber Saputra, Ahmad Bilal; Atmaja, Suhendra; Nihayati, Laila
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4569

Abstract

Abstrak. Perkembangan teknologi informasi dan komunikasi telah mendorong masyarakat untuk semakin bergantung pada internet dalam memenuhi berbagai kebutuhan, termasuk kebutuhan akan informasi. Salah satu platform digital yang paling banyak digunakan adalah YouTube, yang penyebaran informasi secara audio-visual kepada khalayak luas. Di Indonesia, konten video otomotif menjadi salah satu jenis konten yang banyak diminati, terutama oleh Generasi Z. YouTube saat ini dimanfaatkan tidak hanya sebagai media hiburan, tetapi juga sebagai sumber informasi dan edukasi, termasuk dalam bidang otomotif. Konten otomotif di YouTube berkembang pesat dan menjadi referensi penting bagi penonton yang ingin memahami lebih dalam tentang kendaraan. Salah satu kreator konten otomotif yang populer di Indonesia adalah Ridwan Hanif, yang dikenal menyajikan informasi secara rinci, objektif, dan menarik. Penelitian ini bertujuan untuk mengetahui pengaruh konten video otomotif Ridwan Hanif di YouTube terhadap pemenuhan kebutuhan informasi para subscriber. Penelitian ini menggunakan pendekatan kuantitatif dengan metode non-probability sampling dengan teknik convenience sampling, yang disebarkan kepada 100 responden. Adapun kriteria responden kriteria adalah pengguna YouTube aktif, mengikuti akun YouTube Ridwan Hanif, atau Subscriber kelahiran tahun 1997 sampai dengan tahun 2012 dengan usia 18-26 tahun. Pengumpulan data melalui kuesioner dengan menggunakan Google Form. Uji data dalam penelitian ini mengggunakan SPSS versi 29. Hasil dari penelitian ini menunjukkan bahwa konten video otomotif di Youtube Ridwan Hanif memiliki pengaruh yang sangat kuat terhadap pemenuhan kebutuhan informasi subscriber dengan hasil 87,5%, sementara sisanya adalah 12,5% dipengaruhi oleh faktor lain di luar penelitian ini.Kata Kunci: Konten Otomotif, Kebutuhan Informasi, Ridwan Hanif, YouTube.
The Role of the Cameraman in Designing the Public Service Advertisement "Titik Pulang" for the Al - Qomariah Islamic Boarding School Foundation Alfayed, Bergas; Atmaja, Suhendra; Nihayati, Laila
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 1 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i1.7764

Abstract

This work aims to introduce the short film advertisement "Titik Pulang" to the general public, with a focus on raising awareness about the importance of child protection. In addition, this work also aims to build a positive image for the Al-Qomariah Islamic Boarding School Foundation as an institution that cares about education and providing a safe environment for children. Through this advertisement, it is hoped that the public will be educated on the importance of education and child protection as a long-term investment for the nation's progress. Mass communication, especially through the medium of film, plays a strategic role in conveying social messages. *Titik Pulang* delivers a moral message about regret and the importance of making the right decisions in life. In this film project, the author serves as the cameraman. The cameraman plays a crucial role in film production, as they are responsible for capturing video footage according to the director's instructions, who has already designed the script. A cameraman not only needs technical skills to produce high-quality images but also a deep conceptual understanding to select the appropriate camera angles in accordance with the production context. By combining visual and audio elements, this film is designed to evoke emotions and raise awareness of human values. This public service advertisement aims to encourage a change in societal attitudes and behaviors toward social issues, particularly those related to child protection and education. The choice of the main character, Lanang—a motorcycle taxi driver who reflects on the regrets of his past decisions—adds emotional depth to the story, which is expected to inspire viewers to live more wisely. The Al-Qomariah Foundation, as the producer of this project, is committed to making this film an effective tool for public education, hoping to create a positive impact on society and shape the character of future generations.
Using Open Broadcaster Software to Improve the Quality of Live Streaming Content on YouTube Kusuma, Aditya Wahyu; Atmaja, Suhendra; Nihayati, Laila
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9616

Abstract

This study examines the use of Open Broadcaster Software (OBS) in enhancing the quality of live streaming content on YouTube from a communication science perspective. The rapid development of digital technology has shifted conventional broadcasting into interactive and real-time live streaming. The key challenge is not only ensuring smooth technical performance but also strengthening audience engagement, communication effectiveness, and two-way interaction. The research employs a descriptive qualitative method with an interpretative approach. Data were collected through in-depth interviews with three gaming content creators on YouTube, direct observation, and literature review. The analysis process followed open coding, axial coding, and selective coding stages. Findings reveal that OBS functions not merely as a technical tool but also as an interactive communication medium. Features such as integrated chat boxes, custom overlays, and donation notifications significantly enhance audience engagement. Communication effectiveness is improved through scene transitions, overlay texts, and visual layouts that make messages clearer and more appealing. Moreover, real-time interaction is facilitated by low latency and seamless integration with YouTube, creating a sense of closeness between streamer and viewers. The high-quality audio-visual output provided by OBS further ensures viewer comfort and fosters the development of an active digital community. In conclusion, OBS improves both the technical and communicative aspects of live streaming by enhancing engagement, communication effectiveness, and real-time interaction. These findings align with the Uses and Gratification theory, which positions audiences as active participants in evaluating content satisfaction.
Co-Authors Alfayed, Bergas Atmaja, Suhendra Cesa S, M. Ragil Kusuma, Aditya Wahyu Saputra, Ahmad Bilal