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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) PERSPEKTIF Public Corner Strukturasi: Jurnal Ilmiah Magister Administrasi Publik
Dwiyanti, Andi Amitya Resty
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Humanities Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Dari Panggung ke Kebijakan Musik sebagai Media Advokasi dan Partisipasi Politik Kaum Muda Dwiyanti, Andi Amitya Resty
PUBLIC CORNER Vol 20 No 01 (2025): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v20i01.4524

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana musik digunakan sebagai media advokasi dan bentuk partisipasi politik kaum muda di Sulawesi Selatan. Dalam konteks menurunnya kepercayaan terhadap jalur politik formal, musik hadir sebagai sarana alternatif untuk menyuarakan kritik, harapan, dan aspirasi sosial-politik. Pendekatan yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui studi pustaka terhadap berbagai karya ilmiah, dokumentasi pertunjukan musik, serta wacana-wacana populer di ruang publik. Hasil penelitian menunjukkan bahwa musik, terutama yang diproduksi oleh komunitas dan musisi muda, memainkan peran penting dalam membentuk opini publik dan mengkonsolidasikan solidaritas sosial terhadap isu-isu seperti korupsi, ketidakadilan, dan lingkungan. Namun, partisipasi ini belum sepenuhnya terakomodasi dalam mekanisme pemerintahan daerah secara formal. Oleh karena itu, perlu ada upaya kolaboratif antara pemerintah dan komunitas musik untuk menciptakan ruang partisipatif yang lebih inklusif, di mana ekspresi budaya tidak hanya dirayakan, tetapi juga diberdayakan sebagai instrumen demokrasi. Kata kunci: Musik, Partisipasi Politik, Advokasi, Kaum Muda, Kebijakan Publik, Sulawesi Selatan
Branding Regional Products through Local Identity in the Creative Industry Aeni MR, Syarifa; H, Firman; Marhati, Marhati; Dwiyanti, Andi Amitya Resty; Muslimin, Muslimin
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 2 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, SEPTEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i2.6507

Abstract

This study examines local identity-based branding strategies in the creative industry and their role in strengthening the competitiveness of regional flagship products in Bone Regency, South Sulawesi. Using a qualitative case study design, the research involved 18 informants, including creative MSME actors, cultural community leaders, cooperative managers, and local policymakers. Data were collected through in-depth interviews, participatory observation, and document analysis, and analyzed thematically with the Miles and Huberman framework. The findings reveal that branding based on local identity is expressed through the use of natural materials, integration of the Bugis language in product names, traditional motifs in visual design, and cultural narratives embedded in digital promotion and local exhibitions]. This approach has increased product value by up to 30% and positioned Bone as a hub for culture-based creative economy. Key challenges include limited capital, weak digital infrastructure, low branding literacy, and complex trademark procedures. Conversely, opportunities arise from growing youth engagement, supportive local government policies, and integration with the tourism sector. Overall, the study underscores the importance of combining cultural preservation with modern marketing strategies to develop a sustainable creative industry that enhances regional competitiveness
Government-Community Collaboration in Promoting Digital Innovation among MSMEs in Makassar City Sahid, Abdul; Malik, Sahruddin; Muliaty, Muliaty; Dwiyanti, Andi Amitya Resty
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 2 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i2.2851

Abstract

Digital transformation has become a critical requirement for Micro, Small, and Medium Enterprises (MSMEs) to strengthen competitiveness in the digital economy. This study analyzes government–community collaboration in fostering digital innovation among MSMEs in Makassar City, Indonesia. A qualitative case study was conducted through in-depth interviews, observation, and document analysis involving MSME actors, government officials, and community leaders. The findings indicate that government programs mainly provide regulatory frameworks and resource support, while communities contribute social capital, participation, and locally adaptive practices. MSMEs increasingly use digital platforms for marketing, financial management, and customer networking. However, persistent challenges remain, including limited infrastructure, uneven digital literacy, and fragmented institutional coordination. This study highlights the relevance of collaborative governance in integrating state policies with community initiatives to accelerate MSME digital transformation. The practical implications include the need for more targeted digital literacy training, the establishment of community-based innovation hubs, and long-term partnership models to ensure sustainable digital ecosystems. Theoretically, the study contributes to discussions on governance and digital innovation in developing economies by contextualizing collaborative practices within a mid-sized Indonesian city.
Strategies for Strengthening Local Businesses through Digital Marketplace Transformation in the New Economy Era in Bone Regency Dwiyanti, Andi Amitya Resty; Ayub, Zulkifli; Masriadi, Masriadi; Asdar, Asdar; Sahid, Abdul
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15854

Abstract

This study analyzes the digital transformation of marketplaces as a strategy to strengthen micro, small, and medium enterprises (MSMEs) in Bone Regency, South Sulawesi. The background of this study is based on the digital technology adoption gap between urban and rural areas, which impacts the competitiveness of MSMEs. This study employs a qualitative approach with a case study design, involving 15 informants comprising business operators, marketplace platform managers, MSME facilitators, and local government representatives. Data were collected through semi-structured interviews, observations, and document analysis, then analyzed using the Miles, Huberman, and Saldana model to identify key themes. The findings reveal five key themes: (1) the motivation to adopt marketplaces is driven by the need to expand market reach and adapt to changing consumer behavior; (2) key enablers include training and technical assistance, while barriers include low digital literacy, infrastructure limitations, and logistical challenges; (3) digitalization has a positive impact on sales growth and changes in consumer behavior, particularly among younger generations; (4) local-based mentoring strategies and entrepreneurial communities such as Tangan Di Atas (TDA) are effective in accelerating digital adaptation; and (5) government policies support training and business legality, but collaboration with local platforms is still limited. This study highlights the importance of multi-actor collaboration and contextualized policy interventions to build inclusive, resilient, and sustainable digital marketplace ecosystems in rural areas, providing actionable insights for regional governments and stakeholders in strengthening rural digital economies.
Public Communication Management for Strengthening The Marketing of MSME Products in Makassar City Malik, Sahruddin; Sahid, Abdul; Dwiyanti, Andi Amitya Resty; Aeni MR, Syarifa; Irmawati, Irmawati
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16191

Abstract

This study investigates public communication governance and its role in supporting the marketing of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City, focusing on multi-actor collaboration, participation dynamics, and communication effectiveness. Using a qualitative approach, data were collected through in-depth interviews with government officials, MSME actors, supporting communities, and associations. Findings show a shift toward a more collaborative and participatory communication model, where MSMEs, communities, and government actors co-create strategies from planning to evaluation. The use of diverse communication channels—from social media and websites to informal networks—has improved MSMEs’ access to promotional programs, training, and policy information. Responsive feedback mechanisms and active stakeholder participation strengthen program relevance and effectiveness. However, persistent challenges remain, including digital literacy gaps, infrastructure limitations, and preferences for conventional communication. These findings underscore the need for adaptive, inclusive, and multi-layered communication strategies tailored to the diverse characteristics of urban MSMEs. The study recommends strengthening digital literacy, institutionalizing cross-sector collaboration, and conducting regular evaluations to sustain public communication innovations. By highlighting the strategic role of local communication governance, this research contributes to Indonesia’s broader agenda of enhancing MSME competitiveness and advancing an inclusive digital economy.
Co-Authors Abdul Sahid, Abdul Aeni MR, Syarifa Asdar Asdar Ayub, Zulkifli H, Firman Irmawati Irmawati Malik, Sahruddin Marhati, Marhati Masriadi, Masriadi Muliaty, Muliaty Muslimin Muslimin