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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) PERSPEKTIF
Ayub, Zulkifli
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Humanities Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Empowering Communities through Ecotourism: A Holistic Model for Sustainable Development Erdawati, Mega; Ayub, Zulkifli
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2360

Abstract

This study explores a holistic model of community empowerment through ecotourism as a sustainable development strategy in Bulu Tanah Pine Forest, Bone Regency, Indonesia. Using a qualitative approach with a case study method, this research involved 15 informants selected by purposive sampling, consisting of 5 tourists, 5 stakeholders, and 5 members of the environmental community. Data were collected through in-depth interviews and direct observation in the field. The results showed that community-based ecotourism not only contributes to environmental conservation, but also improves the economic and social welfare of local communities. Tourists and local communities play an active role in conservation activities and sustainability promotion, while stakeholders play a role in providing support, both in the form of facilities and technical training. Community empowerment through ecotourism has proven to be an effective approach in maintaining a balance between economic, social and environmental interests. This research offers guidance for the development of sustainable ecotourism by integrating various stakeholders to create wider benefits for local communities and the environment.
Strategies for Strengthening Local Businesses through Digital Marketplace Transformation in the New Economy Era in Bone Regency Dwiyanti, Andi Amitya Resty; Ayub, Zulkifli; Masriadi, Masriadi; Asdar, Asdar; Sahid, Abdul
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15854

Abstract

This study analyzes the digital transformation of marketplaces as a strategy to strengthen micro, small, and medium enterprises (MSMEs) in Bone Regency, South Sulawesi. The background of this study is based on the digital technology adoption gap between urban and rural areas, which impacts the competitiveness of MSMEs. This study employs a qualitative approach with a case study design, involving 15 informants comprising business operators, marketplace platform managers, MSME facilitators, and local government representatives. Data were collected through semi-structured interviews, observations, and document analysis, then analyzed using the Miles, Huberman, and Saldana model to identify key themes. The findings reveal five key themes: (1) the motivation to adopt marketplaces is driven by the need to expand market reach and adapt to changing consumer behavior; (2) key enablers include training and technical assistance, while barriers include low digital literacy, infrastructure limitations, and logistical challenges; (3) digitalization has a positive impact on sales growth and changes in consumer behavior, particularly among younger generations; (4) local-based mentoring strategies and entrepreneurial communities such as Tangan Di Atas (TDA) are effective in accelerating digital adaptation; and (5) government policies support training and business legality, but collaboration with local platforms is still limited. This study highlights the importance of multi-actor collaboration and contextualized policy interventions to build inclusive, resilient, and sustainable digital marketplace ecosystems in rural areas, providing actionable insights for regional governments and stakeholders in strengthening rural digital economies.
Co-Authors Abdul Sahid, Abdul Asdar Asdar Dwiyanti, Andi Amitya Resty Erdawati, Mega Masriadi, Masriadi