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All Journal International Journal of Economics Development Research (IJEDR)
Suciningsih, Made Rita
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Economics, Econometrics & Finance Social Sciences

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Determination of Intention to Use Digital Payment Mediated by Cashback Promotion Suciningsih, Made Rita; Maradona, Agus Fredy
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6605

Abstract

This research explores the factors that influence the intention to use digital payment systems, focusing specifically on the Millennial and Generation Z populations in Bali. By employing the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the study aims to enhance the existing academic literature on technology acceptance and provide valuable insights into user behavior regarding digital payments. Key constructs such as Perceived Usefulness and Perceived Ease of Use are analyzed to determine their effects on user adoption. The results indicate that users who perceive digital payment systems as beneficial and easy to use are more inclined to adopt these technologies, which in turn improves their performance and productivity. This research not only contributes to theoretical frameworks but also offers practical implications for businesses aiming to enhance user satisfaction and maintain a competitive edge in the digital payment sector
Co-Authors Agus Fredy Maradona