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All Journal Jurnal Ilmiah Universitas Batanghari Jambi International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Enrichment : Journal of Management
Siregar, Fhikry Ahmad Halomoan
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : International Journal of Economics Development Research (IJEDR)

 1 
Efforts to Improve Financial Management Capabilities through Digital-Based Literacy and Inclusion for Coffee Shop Entrepreneurs in Medan City Siregar, Fhikry Ahmad Halomoan; Harahap, Baginda; Nurhadi, A'an; Pohan, Adekasna Rosadi; Prasetyo, Imam
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6660

Abstract

The purpose of the study was to determine the effect of financial inclusion and digital-based financial literacy on the financial management capabilities of Coffee Shop Entrepreneurs in Medan City. This research method is quantitative research. The design of this study uses a cross-sectional design method with a sampling technique using purposive sampling. This study uses data analysis with the Partial Least Square approach (Data were collected using questionnaires, literature studies, observations, interviews, Focus Group Discussions. The results of the study show that financial inclusion and digital-based financial literacy have an effect on the financial management capabilities of Coffee Shop Entrepreneurs in Medan City.
Green Marketing Mix Based on Digitisation: A Strategy for Revitalising Micro, Small, and Medium Enterprises (MSMEs) in Medan City After the 2024 Elections Aan, Aan Nurhadi; Siregar, Fhikry Ahmad Halomoan; Yanti, Tri Auri; Lubis, Irna Triannur
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9281

Abstract

This study aims to analyse the impact of the digitalisation-based Green Marketing Mix on the revitalisation strategy of Micro, Small, and Medium Enterprises (MSMEs) in Medan City after the 2024 elections. The research approach uses a quantitative method with a survey of 120 MSME actors, as well as qualitative depth through semi-structured interviews to obtain in-depth perspectives on the implementation of green digital strategies. The results show that the components of the Green Marketing Mix, including environmentally friendly products, pricing, digital promotion, and digital-based distribution, have a significant effect on MSME revitalisation, particularly in terms of increasing competitiveness, operational efficiency, and consumer engagement. Qualitative analysis reveals that marketing digitalisation enables MSMEs to penetrate broader markets, reduce costs, and strengthen their sustainable business image. These findings emphasise the importance of integrating green strategies and digitalisation as a solution for revitalising MSMEs after major political events, and provide practical implications for the development of government policies and business actors to improve local economic sustainability.
Co-Authors Aan, Aan Nurhadi Baginda Harahap Enda Noviyanti Simorangkir Feren, Feren Finnie, Finnie Imam Prasetyo Lavita, Cynthia LUBIS, IRNA TRIANNUR Nurhadi, A'an Pohan, Adekasna Rosadi Pratiwi, Deswita Rusida S, Merry Salim, Margareth Jennyfer Tanadi, Wilsen Wijaya, Stanly Citra Yanti, Tri Auri