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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Pengabdian Masyarakat Aufa (JPMA) Journal of Artificial Intelligence and Digital Business
Yanti, Tri Auri
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Public Health Social Sciences

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EDUKASI LITERASI KEUANGAN DALAM COMMUNITY SERVICE SEBAGAI STRATEGI PENINGKATAN AKSES MOBILITY BERKREDIT Ningsi, Etty Harya; Yanti, Tri Auri; Nurhadi, A'an
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol. 7 No. 2 (2025): Vol. 7 No 2 Agustus 2025
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v7i2.2021

Abstract

Low financial literacy remains a major barrier to public access to credit-based mobility services, particularly among lower-middle-income communities. This community service initiative was carried out in response to the need for applicable and contextual financial education aimed at enhancing individuals' ability to make informed financial decisions. The activities were implemented using a participatory educational approach, involving training sessions, financial management simulations, and focused group discussions within the UNISZA student community located at UMN Al Wasliyah. The results indicate an increase in participants' understanding of key financial literacy concepts such as budgeting, credit risk assessment, and vehicle financing strategies. In addition, participants exhibited greater enthusiasm and confidence in accessing mobility credit schemes. These findings suggest that an educational approach in community service can serve as an effective strategy to bridge the gap in access to mobility credit. In conclusion, financial literacy instilled through this community engagement program has the potential to empower communities to improve their quality of life through more inclusive and sustainable mobility access.
Green Marketing Mix Based on Digitisation: A Strategy for Revitalising Micro, Small, and Medium Enterprises (MSMEs) in Medan City After the 2024 Elections Aan, Aan Nurhadi; Siregar, Fhikry Ahmad Halomoan; Yanti, Tri Auri; Lubis, Irna Triannur
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9281

Abstract

This study aims to analyse the impact of the digitalisation-based Green Marketing Mix on the revitalisation strategy of Micro, Small, and Medium Enterprises (MSMEs) in Medan City after the 2024 elections. The research approach uses a quantitative method with a survey of 120 MSME actors, as well as qualitative depth through semi-structured interviews to obtain in-depth perspectives on the implementation of green digital strategies. The results show that the components of the Green Marketing Mix, including environmentally friendly products, pricing, digital promotion, and digital-based distribution, have a significant effect on MSME revitalisation, particularly in terms of increasing competitiveness, operational efficiency, and consumer engagement. Qualitative analysis reveals that marketing digitalisation enables MSMEs to penetrate broader markets, reduce costs, and strengthen their sustainable business image. These findings emphasise the importance of integrating green strategies and digitalisation as a solution for revitalising MSMEs after major political events, and provide practical implications for the development of government policies and business actors to improve local economic sustainability.
Green Entrepreneurship: The Role of Sandwich Generation Intentions through Entrepreneurial Orientation and SDGs Literacy Yanti, Tri Auri; Nurhadi, Aan; Rahman, Fauziyah; Lubis, Irna Triannur
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9286

Abstract

This study aims to analyse the role of the sandwich generation's intentions in shaping green entrepreneurship through entrepreneurial orientation and Sustainable Development Goals (SDGs) literacy in Deli Serdang Regency. The research approach used a quantitative method with a survey of the sandwich generation running micro and small businesses, and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results showed that entrepreneurial orientation and SDGs literacy had a significant influence on the formation of green entrepreneurship, while entrepreneurial intention acted as a mediator in strengthening this relationship. These findings emphasise the importance of developing entrepreneurial orientation and understanding of SDGs as strategies to encourage environmentally friendly business practices among the sandwich generation. This study provides practical implications for the government, educational institutions, and business actors in designing training and education programmes that support sustainable entrepreneurship.
Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Keputusan Pembelian di Lotte Grosir Silitonga, Syahyuvi Nalurita; Meutia, Zahara; Yanti, Tri Auri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3538

Abstract

Penelitian ini dilatarbelakangi adanya penurunan penjualan di Lotte Grosir Medan pada kurun waktu 2022-2023. Penurunan penjualan ini menunjukan adanya penurunan keputusan pembelian konsumen sehingga dapat dirumuskan dalam penelitian ini bahwa bagaimana konsumen mengambil keputusan pembelian di tengah fenomena persaingan yang semakin ketat. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Store atmosphere Dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen. Penelitian ini menggunakan metode kuantitatif kausalitas untuk menguji pengaruh store atmosphere dan kualitas pelayanan terhadap keputusan pembelian di Lotte Grosir Medan. Data diperoleh melalui kuesioner. Sampel ditentukan dengan rumus Slovin dari populasi 200 orang, sehingga diperoleh 67 responden. Analisis data dilakukan melalui uji validitas, reliabilitas, normalitas, heteroskedastisitas, dan multikolinearitas, lalu dilanjutkan dengan regresi linear berganda. Jika nilai signifikansi < 0,05 dan koefisien positif, kedua variabel terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Berdasarkan hasil analisis, variabel store atmosphere dan kualitas pelayanan memiliki pengaruh berbeda terhadap keputusan pembelian di Lotte Grosir Medan. Uji parsial menunjukkan bahwa store atmosphere tidak berpengaruh signifikan terhadap keputusan pembelian (thitung 0,261 < ttabel 1,669; sig. 0,795 > 0,05), sedangkan kualitas pelayanan berpengaruh positif dan signifikan (thitung 5,479 > ttabel 1,669; sig. 0,000 < 0,05). Uji simultan memperlihatkan bahwa kedua variabel secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian (Fhitung 15,357 > Ftabel 3,14; sig. 0,000 < 0,05). Nilai koefisien determinasi (R²) sebesar 0,324 menunjukkan bahwa 32,4% keputusan pembelian dipengaruhi oleh kedua variabel tersebut, sementara 67,6% dipengaruhi faktor lain. Dengan demikian, kualitas pelayanan menjadi faktor yang paling dominan dalam memengaruhi keputusan pembelian di Lotte Grosir Medan.
Co-Authors Aan, Aan Nurhadi Etty Harya Ningsi LUBIS, IRNA TRIANNUR Nurhadi, A'an Nurhadi, Aan Rahman, Fauziyah Silitonga, Syahyuvi Nalurita Siregar, Fhikry Ahmad Halomoan Zahara Meutia