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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) International Journal of Economics Development Research (IJEDR)
Martini , Ida Ayu Oka
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Enhancing Community Engagement Through Social Media: Analyzing Its Role in Promoting Sustainable Ecotourism and Economic Development in Alas Purwo National Park Aniyati, Ika; Martini , Ida Ayu Oka
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6748

Abstract

Alas Purwo National Park (TNAP), located in Banyuwangi, East Java, Indonesia, is an important area in natural resources conservation. With its extraordinary diversity of flora and fauna, TNAP has great potential for sustainable ecotourism development. In 2016, TNAP was designated as part of the World Biosphere Reserve and joined the Blambangan Biosphere Reserve with Mount Ijen and Baluran National Park. One of the main attractions in TNAP is Savana Sadengan, an artificial savanna used for grazing various types of animals, where visitors can see wild animals gathering for food. G-Land Beach, famous for its high waves, is a popular surfing location, with its waves being the second highest after Hawaii. The development of ecotourism in Alas Purwo requires active involvement from the community to increase understanding of the importance of environmental conservation as well as effective promotion to attract tourists. Social media plays an important role in facilitating promotion and education about ecotourism, and can encourage community participation in nature management and conservation. This study aims to analyze the role of social media in ecotourism promotion and community involvement in Alas Purwo National Park, using SWOT analysis to evaluate internal and external factors that influence the success of ecotourism development. The results show that social media has a very important role in increasing community awareness, promotion and participation. However, there are some challenges related to limited network and transportation infrastructure, as well as the need for technology education among local communities. Based on the SWOT analysis, the strategy for developing sustainable ecotourism in TNAP must consider the strengths and opportunities that exist, while overcoming the weaknesses and threats faced. Thus, it is hoped that TNAP can become a major destination for ecotourism and contribute to conservation and environmental preservation, which ultimately brings benefits to the environment and surrounding communities.
PENGARUH STORE ATMOSPHERE DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Sutrisni, Ketut Elly; Martini , Ida Ayu Oka; Niartini, Ni Kadek Wika
Jurnal Magister Manajemen Vol. 13 No. 2 (2024): JMM Mei 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v13i2.816

Abstract

The purchase decision is the ultimate goal of establishing a business to be able to dominate the market and benefit from the business. The purchase decision itself is influenced by several factors, including store atmosphere, quality service and buying interest. The purpose of this study was to determine the factors of purchasing decision determinants based on consumer perception at Nook Restaurant Kerobokan. This research was conducted at Nook Restaurant Kerobokan located at Jalan Umalas 1, Gang Nook No.1, Kerobokan Kelod, by distributing as many as 100 questionnaires to Nook Restaurant Kerobokan consumers. This research is quantitative research with data collection using questionnaire distribution method. The results of this study show that store atmosphere has a positive effect on buying interest, but does not affect purchasing decisions. Furthermore, service quality has a positive effect on purchasing decisions and buying interest. The results of the intervening effect study show that buying interest has a positive influence or strengthens the relationship between variable store atmosphere and quality service on consumer purchasing decisions at Nook Restaurant 
Co-Authors Aniyati, Ika Ni Ketut Elly Sutrisni, Ni Ketut Elly Niartini, Ni Kadek Wika