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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi
Chan, Keltine Richelle
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Analisis Nilai Persepsi Terhadap Pembelian Impulsif Dengan Sikap dan Kerpercayaan Sebagai Mediasi Purwianti, Lily; Chan, Keltine Richelle
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 3 (2024): September - Desember 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i3.6575

Abstract

Di era modern ini, kemudahan akses informasi dan produk melalui internet telah mendorong bangkitnya perilaku pembelian impulsif, khususnya di kalangan masyarakat perkotaan. Tujuan penelitian adalah untuk memahami hubungan antara nilai yang dirasakan terhadap pembelian impulsif, sikap, dan keyakinan. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengumpulan data dalam penelitian ini adalah dengan survei dan studi literatur. Metode yang digunakan dalam mengolah data pada penelitian ini adalah Structural Equation Modeling (SEM) melalui software Smart Partial Least Square (Smart PLS).Hasil penelitian menunjukkan bahwa mayoritas responden memiliki persepsi positif terhadap utilitarian value dan hedonis belanja online, sikap positif terhadap belanja online, dan tingkat kepercayaan yang tinggi terhadap platform e-commerce. Perilaku pembelian impulsif dipengaruhi oleh interaksi beberapa faktor utama seperti utilitarian value, nilai hedonis, sikap positif terhadap belanja online, dan kepercayaan terhadap platform e-commerce. Kata Kunci: Persepsi, Pembelian Impulsif, Sikap, Keyakinan, E-commerce
RETRACTED: Analysis Of Perceived Value Of Impulsive Buying With Attitudes And Beliefs As Mediator Purwianti, Lily; Chan, Keltine Richelle
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6699

Abstract

RETRACTED NOTICE Following up on the review of articles published in the Ekombis Review Journal carefully, carefully, and considering the article entitled " Analysis Of Perceived Value Of Impulsive Buying With Attitudes And Beliefs As Mediator" Vol 13 No 1 (2025), DOI: https://doi.org/10.37676/ekombis.v13i1.6699 This paper was found to violate the principles of the Ekombis Review Journal Publication and has been withdrawn. This article has been published in another journal and the article retraction letter is attached as a PDF. The document and its contents have been removed from the Ekombis Review Journal, and reasonable efforts should be made to remove all references to this article.
Co-Authors Lily Purwianti