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All Journal International Journal of Media and Communication Research Journal of Language, Literature, Social and Cultural Studies
Obukoadata, Presly Ogheneruke
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Arts Languange, Linguistic, Communication & Media Social Sciences

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Nigerian Broadcast Stations on Cable Networks: Navigating the Entry, Sustenance and Exit Triad Obukoadata, Presly Ogheneruke; Usiwo Ogerugba, Isaac
International Journal of Media and Communication Research Vol. 6 No. 1 (2025): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v6i1.18542

Abstract

The Nigerian broadcasting industry has been facing significant challenges for 33 years, despite leveraging cable networks to improve broadcast quality. This study aims to identify the factors that influence their ability to enter and exit cable networks, explore the factors that affect their effectiveness, and assess their current condition on cable networks. This study relied on normative theories that provide guidelines for the media to operate in a way that best serves society. The theories include public interest, freedom of expression, and economic efficiency, as canvassed by authoritarian, liberation, and social responsibility theories. The methodology used in this study was survey research of media practitioners, with a sample size of 385, a questionnaire research instrument, and the use of simple percentages for data analysis. The study found that several factors, such as regulatory frameworks, market structures, and technological infrastructures influence the Nigerian broadcast industry's success on cable networks. To promote the industry's growth, the regulatory framework needs to be more transparent, the market structure needs to be more competitive, and the technological infrastructure needs to be more developed. To make Nigerian broadcast stations succeed, they need to focus on improving content quality, fostering strategic collaborations, and creating a competitive landscape. Furthermore, specific policy adaptations should be made to help Nigerian broadcast stations keep up with industry trends and improve the quality of their content.
Social media and effective public relations activities: A study of the Carnival Calabar Obukoadata, Presly Ogheneruke; Offiong, Offiong Ani
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 3 (2025): November 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i3.387

Abstract

The study explores the use of social media tools in public relations to promote the 2023 Calabar Carnival, a significant cultural event in Nigeria. It utilises Uses and Gratification and Technological Determinism theories to analyse the phenomena and draw conclusions. Through qualitative research via Focus Group Discussions, the study examined the effectiveness of social media and public relations strategies in enhancing attendee experiences and promoting the event. Thematic analysis of the data revealed that social media significantly boosted public relations efforts, leading to increased followers and engagement, as well as extensive media coverage. Notably, Facebook emerged as the most effective platform for engagement during the carnival. The study recommends leveraging additional platforms like Twitter, Instagram, and YouTube to enhance real-time engagement and user-generated content. It also advises event organisers to prioritise social media engagement, form influencer partnerships, and focus on building relationships with social media representatives while creating dynamic, engaging content.
Co-Authors Offiong, Offiong Ani Usiwo Ogerugba, Isaac