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All Journal Journal of Social Research Journal Markcount Finance
Bernanthos, Bambang
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Analysis of the Impact of Digital Transformation on Economic Productivity in the Manufacturing Industry Sector in Tangerang Regency Abidin, Jhonny Zainal; Bernanthos, Bambang
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.1639

Abstract

This study analyzes the impact of digital transformation on economic productivity in the manufacturing industry sector in Tangerang Regency, involving 100 respondents from various sectors, including food and beverages, textiles, chemicals, as well as automotive and electronics. The questionnaire explores demographic aspects such as position, industry sector, and scale of the company. The results of the demographic analysis indicate that most respondents are operational and production managers, with 50% coming from medium-scale companies. Validity and reliability tests show that all questionnaire items are valid (p < 0.05) and that the Cronbach's Alpha coefficient is 0.76, indicating good consistency. Linear regression analysis reveals a significant positive relationship between the adoption of digital technology and productivity, with a regression coefficient of 0.65 (p < 0.01), meaning an increase of one unit in the adoption of digital technology is associated with a productivity increase of 65%. With an R-squared value of 0.72, these findings indicate that 72% of the variation in economic productivity can be explained by the adoption of digital technology. This research provides important insights into how the implementation of digital technology can enhance productivity in the manufacturing sector and recommends the importance of effective digital transformation strategies to improve competitiveness and performance in the era of Industry 4.0.
The Role of Social Media in Promoting Tourism Villages: A Case Study in Semarang Regency Bachtiar, Yogi; Bernanthos, Bambang
Journal of Social Research Vol. 4 No. 1 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i1.2330

Abstract

This research highlights the role of social media in promoting tourist villages in Semarang Regency, Central Java Province. With the advancement of information and communication technology, social media platforms such as Instagram and Facebook have become effective tools for increasing awareness and visitor traffic to tourist villages. Through various digital promotion strategies, tourism village managers can attract visitor interest with engaging and informative content. The results of the study indicate that the higher the intensity of social media use by tourists, the greater the likelihood of them visiting tourist villages. Additionally, age differences influence responses to digital promotions; younger generations tend to be more influenced by interactive and visual promotions, while older groups rely more on information from traditional sources. Despite the many advantages of social media, this study also identifies several limitations, such as a limited sample size and potential bias in the questionnaire. Furthermore, the rapid development of technology may affect the relevance of the results in the future. Nevertheless, overall, this research provides guidance for tourism village managers to leverage social media as a dynamic and adaptive promotional tool in response to changing digital trends.
Co-Authors Abidin, Jhonny Zainal Yogi Bachtiar