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All Journal Brand Communication
Maulani, Ridho Zinta
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Languange, Linguistic, Communication & Media Social Sciences

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Peran Komunikasi Publik Melalui Media Sosial Instagram dalam Meningkatkan Keterbukaan Informasi Publik di BKN RI Maulani, Ridho Zinta; Syarah, Maya May; Susilowati, Susilowati
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.326

Abstract

Public communication through social media is essential for facilitating the dissemination of public information and increasing public engagement. This research examines how public communication via Instagram enhances public information transparency at the National Civil Service Agency (BKN). The study employs a descriptive qualitative method with a descriptive case study approach. Data were collected through structured interviews, observations, and content analysis related to public communication activities on the Instagram account @bkngoidofficial. The findings indicate that public communication via Instagram significantly improves transparency and accessibility of public information to the community. Active interactions between BKN and the public through comments and direct messages also enhance public trust in the information provided. In conclusion, the use of public communication through Instagram is deemed effective in supporting information transparency at BKN. Additionally, regular evaluations of the effectiveness of public communication via Instagram are crucial to ensure the sustainability and improvement of the quality of information delivered.
Co-Authors Maya May Syarah, Maya May Susilowati Susilowati