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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Aditya Liliyan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Lifestyle, Fitur, Brand Image, Dan Kepercayaan Konsumen Terhadap Keputusan Membeli Smartphone Xiaomi Di Kota Surakarta Miftahun Nurzanah; Aditya Liliyan
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.1123

Abstract

The purpose of the study is to ascertain the relationship between Lifestyle, Features, Brand Image, and Consumer Trust on Xiaomi smartphone purchase decisions in Surakarta City, as well as the impact of each factor on those decisions, respondents 97 make up the research sample as well. Utilizing the SPSS software, a quantitative research methodology was used. The study's findings show that the Lifestyle variable significantly influences people's decisions to buy Xiaomi smartphones in Surakarta City. In Surakarta City, feature variables significantly influence consumers' decisions to buy Xiaomi smartphones. The company's image in Surakarta City, and Xiaomi Smartphone Purchase Decisions. Between the consumer trust variables, the consumer trust variable has a considerable impact on smartphone purchase decisions in Surakarta City. In Surakarta City, the factors "Lifestyle, Features, Brand Image, and Consumer Trust have a positive simultaneous impact on Xiaomi Smartphone Purchasing Decisions "Proven"
Pengaruh Peltihan Terhadap Kinerja Pengisian Data Inovsi Daerah Kabupaten Boyolali Tahun 2024 Raflentio Dims Rizki; Aditya Liliyan
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.217

Abstract

This study aims to analyze the effect of training on the performance of regional innovation data entry in Boyolali Regency in 2024 through the BI-SMART system. The population of this research consisted of 83 civil servants (ASN) serving as BI-SMART application operators, with a sample of 30 ASNs selected using purposive sampling. A quantitative approach was employed using a Likert-scale questionnaire, which was tested for validity and reliability. Data analysis was performed using simple linear regression preceded by classical assumption tests (normality and heteroskedasticity tests). The results show that training has a positive and significant effect on the performance of innovation data entry, as evidenced by a t-value of 4.721 and a significance level of 0.000 (<0.05). These findings confirm that structured and practical training can improve the accuracy, completeness, and timeliness of data entry. The study contributes theoretically by strengthening the concepts of transfer of training, adult learning, and Kirkpatrick’s evaluation model, while practically providing strategic recommendations for the Boyolali Regency Government in designing more effective training programs to support data-driven regional innovation governance.
Pengaruh Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Gen Z Pada Produk Jiniso Aura Annasty Syakurani; Aditya Liliyan
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3563

Abstract

The research aims to investigate how brand image, price, and product quality affect the purchase decisions of Generation Z consumers toward Jiniso, a notable local fashion brand in Indonesia. Utilizing an associative quantitative method, this study enables a systematic empirical evaluation of the interconnections among these variables. The participants consisted of 108 Generation Z women who had previously bought Jiniso products, chosen via purposive sampling. Information was gathered through an online questionnaire employing a five-point Likert scale, subsequently analyzed with multiple linear regression via IBM SPSS Statistics 25 software. Results show that brand image exerts no meaningful influence on purchase decisions, while price and product quality provide substantial positive contributions. An Adjusted R² figure of 0.499 indicates that these three factors together account for 49.9% of the variance in purchase decisions. These outcomes highlight Generation Z consumers' inclination to favor concrete product features and financial worth rather than symbolic brand views, thereby delivering valuable guidance for promotional tactics of local fashion brands.
Pengaruh Kepercayaan Konsumen dan Kualitas Pelayanan terhadap Keputusan Pembelian Pulsa dan Voucher di Konter Anggun Cell Nenny Dwi Mahardini; Aditya Liliyan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8441

Abstract

This study aims to analyze the effect of consumer trust and service quality on purchasing decisions of mobile credit and vouchers at Anggun Cell Counter. Despite the rapid growth of digital payment platforms, physical mobile credit counters continue to play an important role, especially for consumers who prefer direct transactions and personal interaction. This research employed a quantitative approach with an explanatory research design. Primary data were collected through questionnaires distributed to 130 respondents who were customers of Anggun Cell Counter in Juwiring District, Klaten Regency. The sampling technique used purposive sampling, targeting respondents aged 18-40 years who had made at least one purchase. Data analysis was conducted using multiple linear regression with SPSS Statistics 27. The results indicate that consumer trust and service quality have a positive and significant effect on purchasing decisions. Among the two variables, service quality shows a more dominant influence on consumer purchasing decisions. These findings confirm that relational factors and service experiences remain crucial determinants of purchasing decisions in offline mobile credit retail businesses. This study provides empirical evidence that enriches the literature on service marketing and consumer behavior, while also offering practical insights for MSME owners to enhance service performance and build sustainable consumer trust.
Co-Authors Aura Annasty Syakurani Miftahun Nurzanah Nenny Dwi Mahardini Raflentio Dims Rizki