Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Elisabeth Natalie Joy Andriani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Diskon Toko dan Promosi Live Penjualan terhadap Minat Beli di E-Commerce Shopee serta Implikasinya terhadap Pengeluaran Bulanan : Masyarakat Umum Kabupaten Mojokerto Sintya Melina; Elisabeth Natalie Joy Andriani
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3602

Abstract

This study aims to analyze the effect of store discounts and live sales promotions on the general public's purchasing interest in Mojokerto Regency and its implications for spending on the Shopee e-commerce platform. The rapid development of e-commerce in Indonesia, especially Shopee, has given rise to various marketing strategies to increase consumer purchasing interest, such as providing discounts and live promotions. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 384 respondents who actively shop at Shopee. Data analysis was carried out using multiple linear regression techniques to identify the effect of store discounts and live promotions on purchasing interest, as well as how they impact consumer spending. The results of the study show that both store discounts and live sales promotions have a significant effect on public purchasing interest. In addition, high purchasing interest has an impact on increasing consumer spending on the Shopee platform.
Co-Authors Sintya Melina