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All Journal Ekonomi Bisnis TOFEDU: The Future of Education Journal
Naofal, Ahmad
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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MENINGKATKAN PURCHASE INTENTION MELALUI BRAND EQUITY DENGAN STRATEGI CO-BRANDING DAN SOCIAL MEDIA MARKETING PADA BRAND FASHION INDONESIA Naofal, Ahmad; Wilujeng, Ita Prihatining
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 3 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i3.10843

Abstract

Local fashion products have gained the trust of the Indonesian people through the LocalPride campaign with a survey of 40.2%. Brand The aim of this research is to determine the influence of co-branding and social media marketing strategies on purchase intentions through brand equity. The difference between this study compared to previous studies is the addition of social media marketing variables and considering mediating variables which act as a link in influencing purchase intention. The type of research used was descriptive research and explanatory research with a sample of 260 Instagram followers from the local brand. The analysis technique used is descriptive statistics and PLS analysis. The results show that co-branding and social media marketing (SMM) have a direct and significant influence on purchase intention and brand equity. It was also found that brand equity has a direct influence on purchase intention. Co-branding has an indirect, positive and significant effect on purchase intention through brand equity, but social media marketing does not have an indirect effect on purchase intention through brand equity.
Implementation of Bloom's Taxonomy in the preparation of Islamic Religious Education Learning Evaluations Khansya Asyafa, Mila; Naofal, Ahmad; Nugraha, Enung
The Future of Education Journal Vol 4 No 8 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1118

Abstract

The implementation of Bloom's Taxonomy in Islamic Religious Education (PAI) learning evaluation provides educators with guidelines for developing systematic evaluation instruments that are appropriate to students' cognitive and attitudinal development levels, resulting in more accurate and comprehensive evaluation results. This study aims to determine how Bloom's Taxonomy is used to develop PAI learning evaluations. This study employed a qualitative approach with a literature review method. This method was chosen to study and analyze various theories and literature from various sources relevant to the research topic. This study confirms that implementing Bloom's Taxonomy in developing PAI learning evaluations is essential to address evaluation constraints, which have historically been limited to lower cognitive aspects. The results indicate that implementing Bloom's Taxonomy-based evaluations helps teachers develop questions, assignments, and learning activities more systematically and in accordance with established objectives. This encourages the development of higher-order thinking skills (HOTS) in students. Thus, the use of Bloom's Taxonomy helps teachers holistically assess student abilities, formulate learning objectives, and design more effective learning activities, ultimately contributing to improved student cognitive abilities.
Co-Authors Ita Prihatining Wilujeng Khansya Asyafa, Mila Nugraha, Enung