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All Journal IKRA-ITH EKONOMIKA Jurnal Manajemen Bisnis Digital Terkini
Rintan Nurhayati Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Customer Experience Dan Interaksi Pengguna Media Sosial X Terhadap Penyebaran Electronic Word Of Mouth Produk Makeup Wanita Lokal Aesta Khaerunnisa; Rintan Nurhayati Putri; Tegar Ditya Pragama
IKRAITH-EKONOMIKA Vol. 7 No. 3 (2024): IKRAITH-EKONOMIKA Vol 7 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

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Abstract

Pertumbuhan pesat industri makeup lokal di Indonesia telah dipengaruhi secara signifikan oleh strategipemasaran digital, khususnya melalui platform media sosial. Penelitian ini mengkaji pengaruh customerexperience dan interaksi pengguna media sosial terhadap penyebaran electronic word of mouth (EWOM) untukproduk makeup wanita lokal di platform X. Dengan pendekatan kuantitatif, data dikumpulkan melalui surveidaring terhadap 105 responden yang merupakan pengguna aktif platform X dan konsumen produk makeuplokal. Hasil analisis menunjukkan bahwa customer experience dan interaksi pengguna memiliki pengaruh besarterhadap penyebaran EWOM, yang penting untuk meningkatkan visibilitas dan kepercayaan merek di industrikosmetik yang kompetitif. Keterlibatan pengguna di platform X membantu memperluas jangkauan EWOM.Penelitian ini juga merekomendasikan merek makeup lokal untuk memanfaatkan strategi digital yang fokuspada menciptakan pengalaman berkesan dan meningkatkan interaksi pengguna agar dapat memperluas pasardan memperkuat posisi merek.
Kantor Bebas Stres: Memanfaatkan Desain Interior Ergonomis Untuk Mendukung Kesehatan Dan Kebahagiaan Pekerja Aesta Khaerunnisa; Rintan Nurhayati Putri
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.151

Abstract

In the context of globalization and intense competition, the work environment is the key to organizational success. Employees, as key assets, must operate in an environment that supports physical and mental well-being. High target pressure often has a negative impact, making work stress a serious problem. The stress-free office concept emerged to create a work environment that is conducive to employee well-being, with Ergonomic Interior Design as an important element. This research uses literature studies to explore the application of Ergonomic Interior Design in supporting worker health and happiness. The results show that ergonomic design has a significant impact in creating a conducive work environment. Factors such as lighting, ventilation and efficient workspace layout have been proven to contribute to employee well-being. Challenges such as costs, awareness, and changes in organizational culture need to be addressed. This research emphasizes the importance of a deep understanding of the mechanisms of ergonomic design and its impact on employee well-being.
Co-Authors Aesta Khaerunnisa Tegar Ditya Pragama