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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Journal of Sharia Business Management
Nazhan Zahira
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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PERBANDINGAN PERILAKU MANAJEMEN INFORMASI GENERASI Z DAN MILLENNIALS DI ERA DIGITAL (COMPARISON OF INFORMATION MANAGEMENT BEHAVIOR OF GENERATION Z AND MILLENNIALS IN THE DIGITAL ERA) Nazhan Zahira; Muhammad Irwan Padli Nasution
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i1.3261

Abstract

The rapid advancement of digital technology has resulted in significant differences in information management behavior between Generation Z and Millennials. This study aims to analyze the comparative behavior of these two generations in managing information in the digital age. The methodology employed is a literature review, analyzing various relevant journals regarding technology usage and information management behavior. The findings reveal that Generation Z adapts more quickly to new technologies and prefers fast and interactive formats for information, whereas Millennials tend to be more cautious and favor more traditional sources of information. Understanding these differences is crucial for organizations to develop effective communication and collaboration strategies. This research also opens avenues for further studies on other factors influencing information management behavior among both generations
PENGARUH STUDI KELAYAKAN BISNIS TERHADAP STRATEGI PENGEMBANGAN USAHA FORE COFEE Nazhan Zahira; Dini Vientiany; Fridea Ramadhani; Dwi Febrina; Putri Afiqah Binti Ahmad
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 6 (2025): Desember
Publisher : CV. Barokah Publsiher

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Abstract

This research goals to analyze the impact of business feasibility studies on the business development strategy of Fore Coffee. A business feasibility study is an important managerial instrument used to evaluate the viability of a business prior to its development or expansion. A comprehensive feasibility assessment is predicted to assist management in formulating appropriate and sustainable business development strategies. The study employs a quantitative approach using a survey method. The independent variable the business feasibility study, which is measured through nine aspects: legal, market and marketing, technical and operational, management and human resources, financial, social, economic, environmental, sharia aspects. The dependent variable is the business development strategy. Surveys were conducted through the use of questionnaires featuring a Likert scale directed at participants pertinent to the study topic. The gathered data underwent linear regression analysis to assess the influence of the independent variable on the dependent variable. The outcomes indicate that business feasibility studies have a positive significant effect on the business development strategy of Fore Coffee. This finding suggests that the better the implementation and fulfillment of business feasibility aspects, the more effective the business development strategies formulated and applied by management. This analysis is believed to add value to the management academic community and practically serve as a consideration for business practitioners in developing sustainable business strategies.
Co-Authors Dini Vientiany Dwi Febrina Fridea Ramadhani Nasution, Muhammad Irwan Padli Putri Afiqah Binti Ahmad