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All Journal International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Ifeanyi Martins NWOKEOCHA
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Political Advertising In Nigeria And Adherence To Codes: Political Marketing Communications Within The Rubrics Of Laws Ifeanyi Martins NWOKEOCHA
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.1154

Abstract

This study investigates the intersection of political advertising and adherence to regulatory codes within Nigerian elections, with a specific focus on the 2023 presidential election. Political advertising plays a crucial role in electoral campaigns, leveraging various platforms, including social media, to reach and influence voters. However, concerns arise regarding the compliance of these advertisements with the ethical guidelines set by the Nigeria Broadcasting Cod (NBC), Advertising Regulatory Council of Nigeria (ARCON) and the Independent National Electoral Commission (INEC). This research aims to evaluate the extent to which political advertisements adhered to these codes and to assess the impact of the legal frameworks on political marketing strategies. This paper examines political marketing by utilizing research from various journals and papers, focusing on how politicians adhere to the rules and regulations provided by regulatory bodies. Preliminary findings suggest that while some political advertisements complied with NBC, ARCON and INEC regulations, numerous instances of non-compliance were evident, particularly in the use of misinformation and exploitative rhetoric. The study also highlights the challenges faced by regulatory bodies in enforcing these codes effectively. Moreover, the research explores how legal constraints influence the strategies of political marketers, revealing a tension between adherence to ethical guidelines and the competitive pressures of election campaigns. The findings underscore the need for stronger enforcement mechanisms, greater transparency, and enhanced public awareness to ensure ethical political advertising practices. This study contributes to the broader discourse on political communication and democratic integrity, offering insights and recommendations for improving regulatory frameworks and fostering more ethical political marketing in Nigeria.
Youtube And Film Viewing Among Students At Heritage Polytechnic, Eket: An Analysis Brown, George Nathan; Ifeanyi Martins Nwokeocha
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2534

Abstract

This study investigates the patterns, motivations, and implications of YouTube-facilitated Nollywood film viewing among students at Heritage Polytechnic, Eket. Employing a survey research design, data were collected from a representative sample of 357 students drawn from six purposively selected departments across three faculties. The study examined the extent of student engagement with YouTube, the factors influencing their preference for the platform over traditional film-viewing channels, and the implications of these viewing habits for the Nigerian film industry. Findings revealed that approximately 60% of students accessed YouTube daily or multiple times weekly, predominantly to watch full films and trailers, while interactive activities such as commenting and sharing were less common. Practical considerations, including affordability, ease of access, and content variety, emerged as the primary drivers of platform preference, whereas peer influence and educational motivations were less significant. The study also found that YouTube promotes cultural engagement, increases awareness of film quality issues, and provides opportunities for independent filmmakers, but simultaneously exposes students to unregulated and pirated content. Grounded in the Technological Acceptance Model and the Uses and Gratifications Theory, the research highlights the dual role of YouTube as both an enabler of accessible film consumption and a platform with potential challenges for content regulation. The findings underscore the need for filmmakers, regulators, and educational institutions to harness YouTube’s advantages while implementing strategies for content verification, media literacy, and industry sustainability.
Social Media, Spiral of Silence and Audience Reaction to Religious Media Contents: A Critical Analysis Ifeanyi Martins NWOKEOCHA; Patrick Samuel EKPE; Promise Adaku OBI
International Journal of Education, Vocational and Social Science Vol. 5 No. 02 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i02.3044

Abstract

This research paper examines the impact of social media on public engagement with religious media content, the Spiral of Silence theory, and audience reactions to such content. Social media has transformed the way religious content is created, distributed, and consumed. However, the Spiral of Silence phenomenon holds that individuals are less likely to express views or opinions that they believe others will disagree with. The study explores how social media is affecting the willingness of individuals to discuss and engage with religious media contents and how individuals react to these contents. The paper highlights real-life examples of controversies in Nigerian religious social media and analyzes the potential risks and rewards of religious media content dissemination on social media. The study concludes that social media platforms have become key players in the dissemination of religious media contents and have created unique challenges and opportunities for religious communication. The Spiral of Silence theory is still applicable in the context of discussions about religious media contents on social media, and it has the potential to silence minority opinions and magnify the impact of dominant ones. Additionally, audiences' reactions to religious media contents on social media are diverse and complex, driven by a range of factors such as religious affiliation, personal beliefs, and broader societal trends. However, it is important to be mindful of the potential ethical and theological challenges that arise from producing and sharing religious media content on social media. Audiences' reactions to religious media contents are complex and can vary widely depending on several factors, including religious affiliation and societal trends. Finally, the study recommends ways to improve the dissemination of religious media content, increase user privacy and make algorithms more transparent, and prevent the spread of misinformation and hate speech. Future research should focus on further examining the impact of social media on the distribution and reception of religious media contents.
Co-Authors Brown, George Nathan Patrick Samuel Ekpe Promise Adaku Obi