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All Journal International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Ifeanyi Martins NWOKEOCHA
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Political Advertising In Nigeria And Adherence To Codes: Political Marketing Communications Within The Rubrics Of Laws Ifeanyi Martins NWOKEOCHA
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.1154

Abstract

This study investigates the intersection of political advertising and adherence to regulatory codes within Nigerian elections, with a specific focus on the 2023 presidential election. Political advertising plays a crucial role in electoral campaigns, leveraging various platforms, including social media, to reach and influence voters. However, concerns arise regarding the compliance of these advertisements with the ethical guidelines set by the Nigeria Broadcasting Cod (NBC), Advertising Regulatory Council of Nigeria (ARCON) and the Independent National Electoral Commission (INEC). This research aims to evaluate the extent to which political advertisements adhered to these codes and to assess the impact of the legal frameworks on political marketing strategies. This paper examines political marketing by utilizing research from various journals and papers, focusing on how politicians adhere to the rules and regulations provided by regulatory bodies. Preliminary findings suggest that while some political advertisements complied with NBC, ARCON and INEC regulations, numerous instances of non-compliance were evident, particularly in the use of misinformation and exploitative rhetoric. The study also highlights the challenges faced by regulatory bodies in enforcing these codes effectively. Moreover, the research explores how legal constraints influence the strategies of political marketers, revealing a tension between adherence to ethical guidelines and the competitive pressures of election campaigns. The findings underscore the need for stronger enforcement mechanisms, greater transparency, and enhanced public awareness to ensure ethical political advertising practices. This study contributes to the broader discourse on political communication and democratic integrity, offering insights and recommendations for improving regulatory frameworks and fostering more ethical political marketing in Nigeria.
Youtube And Film Viewing Among Students At Heritage Polytechnic, Eket: An Analysis Brown, George Nathan; Ifeanyi Martins Nwokeocha
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2534

Abstract

This study investigates the patterns, motivations, and implications of YouTube-facilitated Nollywood film viewing among students at Heritage Polytechnic, Eket. Employing a survey research design, data were collected from a representative sample of 357 students drawn from six purposively selected departments across three faculties. The study examined the extent of student engagement with YouTube, the factors influencing their preference for the platform over traditional film-viewing channels, and the implications of these viewing habits for the Nigerian film industry. Findings revealed that approximately 60% of students accessed YouTube daily or multiple times weekly, predominantly to watch full films and trailers, while interactive activities such as commenting and sharing were less common. Practical considerations, including affordability, ease of access, and content variety, emerged as the primary drivers of platform preference, whereas peer influence and educational motivations were less significant. The study also found that YouTube promotes cultural engagement, increases awareness of film quality issues, and provides opportunities for independent filmmakers, but simultaneously exposes students to unregulated and pirated content. Grounded in the Technological Acceptance Model and the Uses and Gratifications Theory, the research highlights the dual role of YouTube as both an enabler of accessible film consumption and a platform with potential challenges for content regulation. The findings underscore the need for filmmakers, regulators, and educational institutions to harness YouTube’s advantages while implementing strategies for content verification, media literacy, and industry sustainability.
Co-Authors Brown, George Nathan