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All Journal Jurnal Abdimas Serawai Media Bina Ilmiah
Hera Oktadiana
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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DIGITALIZATION MARKETING STRATEGY: CASE STUDY OF TERONG CREATIVE TOURISM VILLAGE, BELITUNG REGENCY Nexen Alexandre Pinontoan; willy arafah; Hera Oktadiana; Rahmat Ingkadijaya
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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Abstract

This research examines the role of digitalization in sustainable tourism marketing in the Creative Tourism Village of Terong. The primary focus of this study is on how the use of digital technology enhances operational efficiency, expands market reach, and strengthens sustainable practices within the tourism context. The findings indicate that the adoption of digital technology, such as websites, mobile applications, and social media, plays a crucial role in promoting the Creative Tourism Village of Terong to a broader audience. Digitalization has enabled more effective communication with tourists, more efficient reservation management, and rapid and accurate information dissemination. Additionally, digital technology supports innovation in delivering engaging and interactive tourism content, thereby enhancing the tourist experience. In conclusion, the implementation of digital-based marketing strategies in the Creative Tourism Village of Terong has significantly contributed to achieving sustainable tourism development goals by leveraging technology to support economic, social, and environmental sustainability. Ongoing collaboration among all stakeholders and adaptation to technological changes are key to successfully marketing tourist destinations in the digital era.
Tata Kelola Manajemen Keuangan pada Usaha Travel Syariah Luqman Hakim; Diana Hasan; Hera Oktadiana; Muhammad Fahmi
JURNAL ABDIMAS SERAWAI Vol. 5 No. 3 (2025): Jurnal Abdimas Serawai (JAMS)
Publisher : Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jams.v5i3.9304

Abstract

This community service is carried out with the aim of increasing the financial management governance capacity at PT. Radisha Travel as a sharia travel business. The main problem faced by partners is that financial recording, cash flow management, and the separation of personal and company finances are not yet optimal, which has the potential to hamper strategic decision making and business sustainability. The methods used in this activity include partner situation analysis, financial management assistance, simple accounting-based recording training, and preparation of financial reports in accordance with sharia principles and applicable accounting standards. The results of the activity show an increase in partners' understanding in recording transactions, preparing monthly financial reports, as well as their ability to carry out financial planning and evaluation. Apart from that, the application of sharia principles in financial governance also provides added value for strengthening the identity of sharia travel businesses. Thus, this service program is able to make a real contribution in increasing the professionalism of PT's financial management. Radisha Travel, while supporting business sustainability and customer trust.
Co-Authors Diana Hasan Luqman Hakim MUHAMMAD FAHMI Pinontoan, Nexen Alexandre Rahmat Ingkadijaya Willy Arafah