Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal International Journal of Business, Management and Economics Journal of Business & Management
Kamal, Abu Hena Md. Mustafa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Quality Management Practices in Higher Education Institution: The Case of Institute of Science and Technology Kamal, Abu Hena Md. Mustafa; Maruf, Saleh Mohammed; Md. Ujjal Hossain
Journal of Business & Management Vol. 2 No. 4 (2024): Journal od Business and Management
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbm.v2i4.2240

Abstract

Although a great number of studies had been done on the concept of quality management in higher education, none had been done within the context of higher education institute that are affiliated under National University in Bangladesh, the case of the Institute of Science and Technology (IST). There was need therefore for a study to be carried out focusing on the IST’s academic services in conjunction with the main QM features. A survey on 36 academic and administrative employees using random sampling were carried out and prepared by SPSS software to find the central tendency and dispersion as well as reliability test was carried out. Collected data were analyzed using Likert Scale (5 point rating scale). From the findings one can conclude that, based on the objectives of the study; Firstly, Institute of Science and Technology has applied quality management to an average extent that is appropriate to its purpose. IST should implement policies and practices to implement quality management to great extent and remove the status quo to be supportive to any formulation of new ideas in order to respond to an ever-changing environment in H.E. Crucially further research should be done to determine how Quality management can contribute to organizational financial performance and customer satisfaction and establish a conceptual model pertinent to the culture and environment of H.E. in Bangladesh.
Impact of Digital Marketing Tools in Customer Purchase Decision towards Shopping Goods in Dhaka City Kamal, Abu Hena Md. Mustafa; Hossain, Md. Ujjal; Maruf, Saleh Mohammed
International Journal of Business, Management and Economics Vol. 6 No. 1 (2025): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v6i1.2717

Abstract

This paper is used to discover the digital marketing tool which affect Consumer buying behavior towards shopping goods. This survey is a part of discovering the factors that affect consumer mind. Firstly a model is created for doing the study properly and then data are analyzed using Likert Scale (5 point rating scale).Secondly Frequency distribution and the percentage have been shown to analyze demographic state of the respondents. Thirdly to measure to get some extra information and getting clear idea about data descriptive statistic such as mean and standard deviation has been used. Finally multiple regression analysis is used to know which factor has significant impact on consumer purchasing behavior. SPSS 20.0 has been used to analyze all the data. The findings of the study shows that, people buy products through digital marketing tools if the website is trusted and user friendly. Besides most of the people are aware of digital marketing tools
Co-Authors Hossain, Md. Ujjal Maruf, Saleh Mohammed Md. Ujjal Hossain