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All Journal Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Khaerunnisa, Syarifa
Unknown Affiliation
Religion Education Social Sciences

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Strategi Bisnis Unit dalam Pendekatan SWOT untuk Meningkatkan Daya Saing di Pasar Global Yumita, Yumita; Khaerunnisa, Syarifa; Awaluddin, Murtiadi; Sudirman, Sudirman
ARZUSIN Vol 5 No 1 (2025): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i1.4704

Abstract

This research aims to analyze the business unit's strategy in facing dynamic market competition. The focus of the research is to identify internal and external factors that affect the performance of the business unit and evaluate the effectiveness of the strategies implemented. The research used a qualitative approach with a case study method on one of the business units in a particular sector, such as manufacturing or technology. Data was collected through in-depth interviews with business unit managers, analysis of financial statements, and literature review. The results showed that the strategies of product differentiation, operational optimization, and adaptation to technology were key elements to improve the competitiveness of the business unit. SWOT analysis revealed key strengths, such as product innovation capabilities, but also indicated threats from the emergence of new competitors. The study emphasizes the importance of synergy between strategic vision, innovation, and efficiency in supporting business sustainability. The study provides strategic recommendations for other business units looking to improve their competitiveness in the global market. The findings suggest that the right strategy can help businesses be more adaptive to market dynamics and maintain relevance in an increasingly competitive era.
Kemukjizatan Al-Qur’an dalam Pengembangan Ekonomi Syariah: Analisis Terhadap Prinsi-Prinsip Bisnis Islam Dalam Al-Qur’an Khaerunnisa, Syarifa
Hamalatul Qur'an : Jurnal Ilmu Ilmu Alqur'an Vol. 5 No. 2 (2024): December 2024
Publisher : Pondok Pesantren Hamalatul Qur'an Jogoroto Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/hq.v5i2.198

Abstract

This study explores the miraculous nature of the Qur'an in the context of developing Islamic economics by focusing on the analysis of Islamic business principles found in Surah Al-Baqarah. Although much has been discussed, this research aims to provide deeper insights into these principles through the perspective of Qur'anic exegesis. The objective is to present a more detailed study of the principles within the Qur'an, particularly in Surah Al-Baqarah, by applying exegetical approaches from linguistic and jurisprudential perspectives. This approach is expected to offer a more holistic and profound understanding of the messages contained in the Qur'anic text related to Islamic business principles.Through the method of tafsir analysis, this study aims to identify, analyze, and interpret the Islamic business principles found in Surah Al-Baqarah. The findings of this research are expected to make a significant contribution to the development of Islamic economic thought and the enhancement of Islamic business practices. It is hoped that the results of this study will provide clearer insights into the Islamic business principles contained in the Qur'an and offer academic recommendations that can serve as guidelines for practitioners, academics, and policymakers in strengthening Islamic economics in a more sustainable and equitable manner.Moreover, this study seeks to explore the relevance of these principles in the modern context and the current global economic challenges. Thus, this research not only aims to add to the scholarly literature but also to provide practical solutions that can be implemented in contemporary Islamic business practices, thereby enhancing the welfare of the community and strengthening the economic foundation based on Islamic values.
Co-Authors Murtiadi Awaluddin Sudirman Sudirman yumita, yumita