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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara
Ningsih, Moriska Hesti
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BRANDING DAN LABELLING UPAYA PENINGKATAN STRATEGI PEMASARAN UMKM RAIDA COLLECTION Ningsih, Moriska Hesti; Nafisah, Durrotun; Sari, Dian Anita
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15399

Abstract

ABSTRACT Micro, Small and Medium Enterprises Raida Collection is a service business located in one of the Rembang Regencies engaged in the field of tailoring services. In the Pre-survey assistance conducted by KKU (Business Work Lecture) students of YPPI Rembang University, problems faced by MSME owners were found in the form of a lack of ability in knowing the importance of labeling and branding in their businesses. This assistance activity aims to advance the quality of branding and labeling in rural tailoring businesses whose branding has not improved enough. Based on the existing problems, the KKU program activities are to create a business brand identity and labeling on finished products. Therefore, the results of the pre-survey were compiled into a method for solving problems in the form of a qualitative approach through a) Student pre-survey to the owner's place by interviewing, asking for permission and compiling a program of activities to be implemented b) Implementation of the program to create brand and labeling designs c) Monitoring and evaluation of program activities d) Closing and withdrawal. Therefore, from the problem factors faced, a KKU program was created which. Program implementation, monitoring and evaluation and finally closing and withdrawal. The results of the community service program that were implemented showed that MSMEs already have an identity in the form of the Raida Collection business brand and finished product labeling. Keywords: Mentoring, Identity, Branding, Labeling.
BRANDING DAN LABELLING UPAYA PENINGKATAN STRATEGI PEMASARAN UMKM RAIDA COLLECTION Ningsih, Moriska Hesti; Nafisah, Durrotun; Sari, Dian Anita
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Micro, Small and Medium Enterprises Raida Collection is a service business located in one of the Rembang Regencies engaged in the field of tailoring services. In the Pre-survey assistance conducted by KKU (Business Work Lecture) students of YPPI Rembang University, problems faced by MSME owners were found in the form of a lack of ability in knowing the importance of labeling and branding in their businesses. This assistance activity aims to advance the quality of branding and labeling in rural tailoring businesses whose branding has not improved enough. Based on the existing problems, the KKU program activities are to create a business brand identity and labeling on finished products. Therefore, the results of the pre-survey were compiled into a method for solving problems in the form of a qualitative approach through a) Student pre-survey to the owner's place by interviewing, asking for permission and compiling a program of activities to be implemented b) Implementation of the program to create brand and labeling designs c) Monitoring and evaluation of program activities d) Closing and withdrawal. Therefore, from the problem factors faced, a KKU program was created which. Program implementation, monitoring and evaluation and finally closing and withdrawal. The results of the community service program that were implemented showed that MSMEs already have an identity in the form of the Raida Collection business brand and finished product labeling. Keywords: Mentoring, Identity, Branding, Labeling.
Upaya Meningkatkan Daya Saing Dengan Memanfaatkan Teknologi Informasi di UMKM “RAIDA COLLECTION” Nafisah, Durrotun; Ningsih, Moriska Hesti; Sari , Dian Anita; Widyastuti, Nurrohmi Ambar
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4492

Abstract

Kegiatan Pengabdian (Kuliah Kerja Usaha) melakukan kerja sama dengan UMKM “ RAIDA COLLECTION” yang beralamat di Desa Sridadi Kecamatan Rembang, Kabupaten Rembang. Melaksanakan program Pengabdian (Kuliah Kerja Usaha) dengan latar belakang untuk membantu dan meningkatkan daya saing UMKM “ RAIDA COLLECTION” dengan memanfaatkan teknologi informasi. Dalam perkembangan UMKM ini masih terlalu monoton dan belom memanfaatkan teknologi Informasi seperti mendesain Logo UMKM dengan menggunakan aplikasi canva, Lokasi UMKM juga belum tercantum di Google Maps. Tujuan pengabdian kepada Masyarakat ini adalah untuk membantu meningkatkan daya saing UMKM dalam memajukan pertumbuhan perekonomian di suatu daerah. Berdasarkan permasalahan yang dihadapi UMKM, maka pada pengabdian ini kami melakukan program yang dapat memecahkan permasalahan yang dihadapi berupa (1) mendesain logo UMKM dengan meggunakan aplikasi canva (2) Melakukan pencantuman Lokasi UMKM di Google Maps. Kegiatan ini dilaksanakan dengan mengunakan metode Pra-survei, penyusunan program, pelaksanaan program, monitoring, dan penutupan /pelepasan kegiatan pengabdian (Kuliah Kerja Usaha). Hasil dari program kegiatan ini yaitu (1) Memiliki desain Logo UMKM (2) tercantumnya Lokasi UMKM. Community Service Activities (Bussiness Work Lectures) collaborate with the MSME “RAIDA COLLECTION” which is located in Sridadi Village, Rembang District, Rembang Regency. Carrying out a Community Service Program (Business Work College)with the background of helping and increasing the competitiveness of “RAIDA COLLECTION” MSMEs by utilizing information technology. The development of MSMEs is still too monotonous and has not yet utilized information technology such as designing the MSME Logo using the canva application . The location of MSMEs is also not yet listen Google Maps. Based on the problems faced by MSMEs, in this service we carry out a program that can solve the problems faced in the form of (1) designing an MSME logo using the canva application (2) Including the location of MSMEs on Google Maps. This activity was carried out using the Pre-Survey method, program preparation, program implementation, monitoring, anda closing ?discharge of service activities (Business Work Lecture). The results of this activity program are (1) having an MSME Logo design (2) listing the MSME Location on Google Maps.
Co-Authors Durrotun Nafisah Sari , Dian Anita Sari, Dian Anita Widyastuti, Nurrohmi Ambar