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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Riset Bisnis Indonesia
Zuhrofi, Ahmad
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Optimalisasi Human Capital dalam Bank BNI 46 untuk Meningkatkan Inovasi dan Layanan Zuhrofi, Ahmad
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1132

Abstract

This article examines the strategy for optimizing human capital at Bank BNI 46 to enhance innovation and service quality in the digital era. Human capital is a vital asset in the banking industry, directly influencing operational efficiency and customer satisfaction. Through a literature review, including Bank BNI’s 2023 financial report, the study highlights key strategies such as digital skill development, fostering a culture of innovation, digital transformation in services, and talent management. Bank BNI 46 has implemented initiatives like the Digital Academy and Innovation Hub to upgrade employee capabilities and drive internal innovation. These strategies have resulted in significant improvements, including a 25% increase in mobile banking users and enhanced productivity. However, challenges such as employee resistance to technological changes remain, requiring comprehensive training and change management programs. The findings emphasize that human capital optimization is crucial for sustaining competitive advantage in the fast-evolving banking sector. The research contributes to understanding how strategic human capital management can foster innovation and improve service delivery, offering insights for other banks aiming to navigate digital transformation.
Transformasi Digital dalam Manajemen Talenta: Analisis Praktik pada Perusahaan Startup Teknologi di Jakarta Zuhrofi, Ahmad
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1439

Abstract

Digital transformation has prompted various sectors, including the human resources sector, to adapt to increasingly dynamic technologies. Technology startups in Jakarta as innovation pioneers have a strategic role in implementing digital-based talent management. This study aims to examine the role of digital technology in talent management practices in technology startups with a literature study approach. Data is collected through literature review from various sources such as scientific journals, books, and current industry reports. The results of the study show that the use of digital technology, such as AI-based recruitment applications, performance management platforms, and online learning systems, is able to improve the efficiency of HR processes and create a more adaptive work experience for employees. However, challenges such as data security, organizational culture adaptation, and digital divide remain obstacles to optimal implementation. This research provides a conceptual overview and strategic implications for the development of digital talent management in the Indonesian startup sector.
Edukasi Pemanfaatan Teknologi Pemasaran Digital Bagi UMKM Farida, Farida; Wahyudi, Dedy; Zuhrofi, Ahmad; Sambas, Moch
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6599

Abstract

Perkembangan pemasaran digital membuka peluang bagi UMKM untuk memperluas pasar, namun banyak pelaku usaha masih menghadapi keterbatasan dalam memanfaatkan platform digital secara optimal. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan UMKM dalam menggunakan TikTok Shop sebagai sarana pemasaran yang efektif. Kegiatan ini dilaksanakan melalui pelatihan berbasis praktik, mencakup pembuatan akun bisnis, pendaftaran di TikTok Shop, serta strategi pemasaran digital seperti optimasi tampilan produk dan pemanfaatan fitur promosi. Evaluasi pre-test dan post-test menunjukkan peningkatan pemahaman peserta secara signifikan. Hasil pelatihan menunjukkan bahwa peserta mulai mengimplementasikan strategi yang diajarkan, meskipun masih terdapat kendala seperti keterbatasan waktu pelatihan, akses internet, dan tingkat pemahaman teknologi yang bervariasi. Pendampingan lanjutan menjadi solusi untuk memastikan keberlanjutan penerapan ilmu yang diperoleh. Dengan adanya program ini, UMKM lebih siap menghadapi persaingan digital, meningkatkan visibilitas usaha, serta memperluas jangkauan pasar melalui pemasaran berbasis digital.
Pengaruh Kualitas Pelayanan dan Fasilitas Restoran terhadap Kepuasan Penumpang pada Kereta Api Sembrani Riendi Syahmaulana, Asep; Wahyudi, Dedy; Zuhrofi, Ahmad
Jurnal Manajemen Riset Bisnis Indonesia Vol. 12 No. 3 (2023): Desember
Publisher : STIE Manajemen Bisnis Indonesia

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Abstract

Tujuan dari penelitian ini untuk dapat Untuk mengetahui pengaruh kualitas pelayanan dan fasilitas restoran terhadap kepuasan penumpang kereta api sembrani. Sampel penelitian sebanyak 100 orang menggunakan probability sampling dan dengan purposive sampling sebagai Teknik penentuan sampelnya. Uji t digunakan untuk hasil penelitian ini dan bahwa kualitas pelayanan, fasilitas restoran diketahui berpengaruh positif dan signifikan terhadap kepuasan penumpang. Variabel kualitas pelayanan adalah variabel yang lebih besar pengaruhnya dari variabel lainnya dalam mempengaruhi variabel kepuasan penumpang. Secara simultan variabel kualitas pelayanan, dan fasilitas restoran berpengaruh positip dan signifikan terhadap variabel kepuasan penumpang.Penelitian ini diharapkan menjadi tambahan informasi bagi pebisnis terutama pada PT KAI khususnya Kereta Api Sembrani untuk kepuasan penumpang. Kata Kunci : Kualitas Pelayanan, Fasilitas Restoran, Kepuasan Penumpang. AbstractThe aim of this research is to determine the effect of service quality and restaurant facilities on Sembrani train passenger satisfaction. The research sample was 100 people using probability sampling and purposive sampling as the sample determination technique. The t test was used for the results of this research and that service quality and restaurant facilities were found to have a positive and significant effect on passenger satisfaction. The service quality variable is a variable that has a greater influence than other variables in influencing the passenger satisfaction variable. Simultaneously, the variables of service quality and restaurant facilities have a positive and significant effect on the variable of passenger satisfaction. This research is expected to provide additional information for business people, especially at PT KAI, especially the Sembrani Railway, for passenger satisfaction. Keywords: Service Quality, Restaurant Facilities, Passenger Satisfaction
Co-Authors Dedy Wahyudi Farida Farida Riendi Syahmaulana, Asep Sambas, Moch