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All Journal Botani: Publikasi Ilmu Tanaman dan Agribisnis Tumbuhan : Publikasi Ilmu Sosiologi Pertanian dan Ilmu Kehutanan Mikroba: Jurnal Ilmu Tanaman, Sains dan Teknologi Pertanian
Agus Hendar
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Agriculture, Biological Sciences & Forestry

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Analisis Strategi Pengembangan Agroindustri Tahu Bulat di Dusun Buniasih Desa Muktisari Kecamatan Cipaku Kabupaten Ciamis : (Studi Kasus pada Agroindustri Tahu Bulat Putra Mandiri di Dusun Buniasih Desa Muktisari Kecamatan Cipaku Kabupaten Ciamis) Agus Hendar; Yaya Sunarya; D Yadi Heryadi
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian Vol. 1 No. 3 (2024): December : Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/mikroba.v1i3.160

Abstract

The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are not yet equipped with an automatic system. External Factors: Opportunities: There is demand for round tofu products from outside the island, soybeans are available as raw materials, and the majority of competitors are in Cipaku District, providing room for expansion. Threat: Round tofu products have limited durability, raw material prices tend to fluctuate, and price competition is tight. Based on the SWOT analysis, the strategy that can be implemented is the S-O (Strength-Opportunity) Strategy, namely by maximizing the quality of round tofu, meeting market demand, collaborating with other factories, and establishing partnerships with modern markets to expand product distribution.
Analisis Kinerja Berdasarkan Rasio Likuiditas, Solvabilitas dan Rentabilitas pada Agroindutri Tahu Bulat Putra Mandiri di Dusun Buniasih, Desa Muktisari, Kecamatan Cipaku, Kabupaten Ciamis Yaya Sunarya; Agus Hendar; Apdan Pebriana; Dudung Dudung; Riantin Hikmah Widi
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian Vol. 2 No. 1 (2025): April : Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/mikroba.v2i1.181

Abstract

Agro-industry is a strategic sector that supports rural economic growth and food security. Agro-industry, as a strategic sector, often faces challenges in financial management, which have an impact on business stability and sustainability. This research analyzes the financial performance of the Tahu Bulat Putra Mandiri Agroindustry in Ciamis Regency based on liquidity, solvency and profitability ratios. Financial report data for the last three years (2022-2024) was analyzed using the case study method by calculating financial ratios, such as current ratio, quick ratio, debt to asset ratio, debt to equity ratio, return on assets (ROA), and return on equity (ROE). The results show fluctuations in financial performance, where the liquidity ratio is good enough to meet short-term obligations, but solvency reflects high financial risk due to dependence on debt, while profitability experiences a decrease in efficiency in generating profits. This research recommends improving capital structure, increasing operational efficiency, and business diversification to ensure the company's financial sustainability and stability.
Analisis Produksi Padi di Kota Tasikmalaya Tahun 2020–2025: Tantangan dan Strategi Menuju Swasembada Pangan Nasional Dudung Dudung; Apdan Pebriana; Agus Hendar; Yaya Sunarya; D Yadi Heryadi
Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan Vol. 2 No. 2 (2025): Mei : Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/tumbuhan.v2i2.321

Abstract

This study aims to analyze the dynamics of rice production in Tasikmalaya City during the period 2020 to 2025, as well as identify challenges and formulate relevant strategies in order to support national food self-sufficiency. The approach used is descriptive qualitative by utilizing secondary data from the Central Statistics Agency (BPS) and various policy documents and relevant scientific studies. The results of the study indicate that rice production in Tasikmalaya City experiences fluctuations influenced by natural factors, policies, and pressure on agricultural land. The main challenges faced include land conversion, limited technology, and farmer access to training and financing. To overcome this, the proposed strategy includes protecting agricultural land, increasing farmer capacity, and strengthening agricultural institutions and infrastructure. This study makes an important contribution to efforts to increase regional rice production in supporting national food security in a sustainable manner.
Analisis Strategi Bauran Pemasaran pada Firdaus Farm Apdan Pebriana; Dudung Dudung; Agus Hendar; Yaya Sunarya; D Yadi Heryadi
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.311

Abstract

This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.
Co-Authors Apdan Pebriana D Yadi Heryadi Dudung Dudung Riantin Hikmah Widi Yaya Sunarya