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All Journal Elkom: Jurnal Elektronika dan Komputer Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Humanis
Griffed Estonia Menanti
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisa Pengalaman Pengguna Pada Website SION (Sistem Informasi Online) ITB STIKOM Bali Menggunakan Metode User Experience Questionnaire (UEQ) I Nyoman Yuda Sugiantara; I Made Bagus Mirandika Nugraha; Griffed Estonia Menanti; Joyce Joyce; Yusakh Hasudungan Lumingas; I Made Pradipta; Ida Ayu Mirah Cahya Dewi; Ni Kadek Tasya Novita Devi
Elkom: Jurnal Elektronika dan Komputer Vol. 17 No. 2 (2024): Desember : Jurnal Elektronika dan Komputer
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/elkom.v17i2.2202

Abstract

SION (Sistem Informasi Online) ITB STIKOM Bali is a platform used by students and lecturers to support administrative and academic processes on campus. This research examines how the user experience (UX) level of SION can enhance the quality of services provided by the system. The purpose of this study is to measure user satisfaction with the user experience quality. The study uses the User Experience Questionnaire (UEQ) method, which includes six rating scales: attractiveness, clarity, efficiency, accuracy, stimulation, and novelty. The UEQ method also offers analytic tools that can be downloaded from its official website. Respondents in this study consisted of 75 people from a population of 248. The results of the UEQ analysis show positive evaluations across all aspects, with the following detailed scores: attractiveness received a score of 1.37, perspicuity 1.34, efficiency 1.16, dependability 1.21, stimulation 1.16, and novelty 0.87.
Analisis Efektivitas Konten Media Sosial dalam Meningkatkan Brand Awareness Parfum Lokal Bali: Studi Kasus Aurumsan Nia Miftachsu Sholeha; Griffed Estonia Menanti; I Made Pradipta; Rifky Lana Rahardian; Ida Ayu Mirah Cahya Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8730

Abstract

This study analyzes the effectiveness of social media content in enhancing brand awareness of Aurumsan, a Balinese perfume brand that emphasizes cultural storytelling. A mixed methods approach was used, combining quantitative data from 100 respondents through a Likert-scale questionnaire and qualitative data from interviews and observations of Instagram and TikTok content. The results showed positive perceptions of content effectiveness (mean = 34.65) and brand awareness (mean = 37.08), with strong instrument reliability (Cronbach’s Alpha = 0.951). Content integrating cultural narratives and aesthetic visuals effectively enhanced emotional engagement and brand recall. Qualitative findings indicated that storytelling remains the brand’s core strategy, though challenges persist in content consistency and creative resources. It is concluded that storytelling-based social media content significantly contributes to increasing brand awareness. Future strategies should focus on improving posting consistency, expanding collaborations, and promoting user-generated content to strengthen digital marketing performance.
Proses Derivasi pada Adjektiva Emosi ‘Marah’ dalam Bahasa Indonesia (Studi Kasus: Korpus Leipzig) Ida Ayu Vivin; Ni Kadek Aristyawati; Arjun Priyatama Kusuma; Fitria Marinda; Griffed Estonia Menanti
Humanis Vol. 30 No. 1 (2026): Volume 30 No 1, Februari 2026
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2026.v30.i01.p09

Abstract

Derivation is a morphological process that enriches vocabulary through affixation, particularly prefixation and suffixation, which may change both grammatical category and meaning. This study examines the derivational processes of the emotional adjective marah (“angry”) in Indonesian using data from the Leipzig Corpus. The data were analyzed with AntConc and SketchEngine through morphosemantic and syntactic analyses within a qualitative descriptive approach. The study aims to explain how marah undergoes derivation and how its derived forms function syntactically in Indonesian, especially from a linguistic typology perspective. The findings reveal patterns of morphological productivity and semantic variation in the derivation of emotion-related words. In term of linguistic, , this study contributes to a deeper understanding of adjective-based derivation in Indonesian, while theoretically it offers insights for typological morphology and corpus-based lexicographic research.
Co-Authors Arjun Priyatama Kusuma Fitria Marinda I Made Bagus Mirandika Nugraha I Made Pradipta I Nyoman Yuda Sugiantara Ida Ayu Mirah Cahya Dewi Ida Ayu Vivin Joyce Joyce Ni Kadek Aristyawati Ni Kadek Tasya Novita Devi Nia Miftachsu Sholeha Rifky Lana Rahardian Yusakh Hasudungan Lumingas