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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat
Purbo, Singgih
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGUATAN EKONOMI LOKAL PADA PELAKU UMKM BERBASIS DIGITAL DI DESA JOMBOK JOMBANG Rully P, Mochamad; Zuhdi Athaullah, M Afiif; Purbo, Singgih; Septya Agung Purnama; Wahyu, Nanang; Firmanuddin, M; H, Uswatun; Raafi’ud D.A, M; Pamungkas, Mada
ABIDUMASY Vol 5 No 02 (2024): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v5i02.7292

Abstract

In the industrial era 4.0, technological knowledge, especially information technology is very important. UMKM are micro-enterprises that should have used the information access for the economic welfare of a region, but vice versa. Current problems with UMKM include lack of capital and knowledge of information technology. Jombok village is one of the villages with UMKM actors with minimal information technology knowledge. The method of implementation is the method of discussion with the format of Training regarding identifying problems to the use of technology media. This training activity was attended by 56 participants consisting of village officials, UMKM actors, and tourism conscious reservoirs. As a result, all participants showed great interest in using social media marketing continuously.
Co-Authors Firmanuddin, M H, Uswatun Pamungkas, Mada Raafi’ud D.A, M Rully P, Mochamad Septya Agung Purnama Wahyu, Nanang Zuhdi Athaullah, M Afiif