Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Adpebi International Journal of Multidisciplinary Sciences
Chairul , Al Ghifary
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Brand Image, Viral Marketing, And Product Quality On Purchase Intention Widyarsih, AV Rahajeng; CAHAYA, YOHANES FERRY; Chairul , Al Ghifary
Adpebi International Journal of Multidisciplinary Sciences Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v2i1.460

Abstract

Purpose – This paper seeks to examine the efficacy of predicting turnover for employees and entrepreneurs from Estonia, Latvia, and Lithuania using attitudes towards benefits, pay satisfaction, pay, gender, and age across a four-year time frame. Methodology/approach – A survey that includes information on brand image, viral marketing and product quality on purchase intention by collecting data from 100 consumers of Kopi Lain Hati Bekasi Jakarta. Findings – It was found that . Brand Image and Product Quality partially had a positive effect and significant effect on Buying Interest on Lain Hati Coffee products, while Viral Marketing partially has a positive and insignificant effect on Buying Interests for Lain Hati Coffee products. Novelty/value – viral marketing is an important factor but not significant to purchase intention
Co-Authors Widyarsih, A.V Rahajeng Yohanes Ferry Cahaya