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All Journal Jurnal Manajemen Bisnis Eka Prasetya Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Arief Muhazir Insandi
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The Influence of Social Media Marketing Strategies on Consumer Engagement Tampe Tuah Malem Ginting; Arief Muhazir Insandi
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.381

Abstract

This study explores the influence of social media marketing strategies on consumer engagement, a critical aspect for businesses in the digital era. With the increasing reliance on social media platforms as marketing tools, understanding their effectiveness in fostering consumer interaction is paramount. This research employs a literature review method to analyze existing studies, reports, and scholarly articles on the topic, providing a comprehensive overview of how diverse strategies, such as content marketing, influencer collaborations, and targeted advertising, impact consumer behavior and engagement levels. The findings reveal that well-executed social media marketing strategies significantly enhance consumer engagement by fostering brand awareness, loyalty, and emotional connections. Key factors contributing to successful engagement include consistency in posting, authenticity in brand communication, and leveraging interactive features such as polls, quizzes, and live sessions. Additionally, the study identifies the challenges businesses face in implementing these strategies, including algorithm changes, audience segmentation, and competition in the crowded digital marketplace. This research contributes to the growing body of knowledge on digital marketing by providing actionable insights for businesses aiming to optimize their social media strategies. By synthesizing existing literature, this study underscores the importance of aligning social media practices with consumer expectations and emerging technological trends to achieve sustainable engagement.
Artikel The Role of Digital Marketing Strategies in Strengthening Modern Businesses for Startups in Medan City Arief Muhazir Insandi; Tampe Tuah Malem Ginting
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.455

Abstract

Digital marketing has become a key component of modern business strategies, particularly for startups facing intense competition and challenges in establishing a strong market presence. This research aims to explore how digital marketing strategies can contribute to the growth and competitiveness of modern businesses, especially startups in Medan City. Utilizing descriptive analysis methods and secondary data from various sources, this study identifies key elements of digital marketing such as social media, search engine optimization (SEO), and digital advertising as effective tools for attracting customers, enhancing brand awareness, and expanding market reach. The analysis results show that digital marketing enables companies to directly interact with customers, provide personalized experiences, and measure campaign effectiveness in real-time. This positively impacts operational efficiency and resource management. In Medan City, startups implementing integrated digital marketing strategies have shown significant growth in customer acquisition and strengthened competitiveness in local and regional markets. In conclusion, digital marketing not only supports the growth of startups but also serves as a differentiating factor enabling them to survive in the digital economy era. This study recommends increased investment in digital marketing technologies and human resource training to ensure the successful implementation of these strategies
CORNCOB BIOMASS TRANSFORMATION INTO BRIQUETTES BY BUMDES MITRA JAYA: A FEASIBILITY STUDY AND MARKET DEVELOPMENT STRATEGY Arief Muhazir Insandi; Tampe Tuah Malem Ginting
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4063

Abstract

This study analyzes the feasibility and market development strategy of corncob biomass briquette production managed by BUMDes Mitra Jaya. The research was conducted through surveys, interviews with stakeholders, financial analysis, and business strategy formulation using SWOT and Business Model Canvas. The introduction of new machinery increased production capacity from 200 kg/day to 250 kg/day, equivalent to 6,250 kg per month. With an average selling price of IDR 4,000/kg and production costs of IDR 2,500/kg, the net profit increased from IDR 7.5 million to IDR 9.4 million per month. The financial analysis showed a positive Net Present Value (NPV), an Internal Rate of Return (IRR) of around 18–20%, and a Payback Period of about two years, indicating that the business is financially feasible. The SWOT analysis highlighted abundant raw materials and strong local support as major strengths, while technological limitations remained a weakness. Market opportunities included the growing demand for clean energy and household use, with threats from competing briquette industries. The study recommends a competitive pricing strategy, community-based distribution, and digital marketing to strengthen market penetration. The results demonstrate that BUMDes Mitra Jaya can sustainably develop biomass briquettes while contributing to rural economic empowerment and supporting Sustainable Development Goals (SDGs).
TRIPLE BOTTOM LINE APPROACH FOR EVALUATING EFFICIENCY AND RESILIENCE OF NATIVE CHICKEN FARMING: CASE STUDY IN MEDAN CITY Tampe Tuah Malem Ginting; Arief Muhazir Insandi; Surya Sevi Wijayana Lumban Tobing
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4064

Abstract

This study applies the Triple Bottom Line (TBL) framework to comprehensively evaluate the efficiency and resilience of native chicken farming enterprises in Medan City, Indonesia. The research employed a mixed-methods approach by combining quantitative and qualitative data. Primary data were obtained from 30 farmers through structured surveys and in-depth interviews, while secondary information was collected from official reports and relevant literature. Economic efficiency was measured using Stochastic Frontier Analysis (SFA), and social as well as environmental dimensions were assessed through descriptive and qualitative analysis. The findings reveal that the average technical efficiency (TE) of the farmers is 0.72, allocative efficiency (AE) is 0.68, and economic efficiency (EE) is 0.65, indicating that nearly 75% of the sampled farmers remain economically inefficient. Socially, native chicken farming contributes to household income diversification, employment opportunities, and local food security, but constraints persist in the areas of farmer capacity development, access to markets, and institutional support. Environmentally, waste management practices are still limited, with inadequate utilization of by-products, potentially threatening ecological sustainability in the long run. These results emphasize that strengthening economic efficiency alone is insufficient; it must be aligned with social empowerment and ecological responsibility to enhance overall resilience. The study contributes practical insights for policymakers, farmer associations, and stakeholders in designing targeted interventions to increase competitiveness and long-term sustainability of native chicken farming under dynamic economic conditions.
Co-Authors Krisna Rendi Awalludin Surya Sevi Wijayana Lumban Tobing Tampe Tuah Malem Ginting