Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AKADEMIK: Jurnal Mahasiswa Humanis
Fardhani, M. Hafiizh
Unknown Affiliation
Religion Humanities Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Hubungan FoMo Boneka Labubu terhadap Impulsif Buying Generasi Z di Kota Surabaya Kartika, Deny; Fardhani, M. Hafiizh; Anggraeni, Rhosita Diah
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i1.1303

Abstract

This study examines the relationship between the Fear of Missing Out (FOMO) phenomenon and impulsive buying behavior in Generation Z in Surabaya City, especially related to the viral Labubu doll on social media. The purpose of the study was to determine whether there is a relationship between Fear of Missing Out (FOMO) and impulsive buying behavior in Generation Z in Surabaya City. A total of 30 Generation Z birth groups from 1997 to 2012 in Surabaya City who had bought Labubu dolls to follow social media trends participated, selected using a non-probability sampling technique, namely purposive sampling. This study uses a quantitative correlational approach through a Google Form questionnaire instrument that is distributed online with Likert scale measurements and product moment correlation tests with SPSS 30 software. The results showed that there was a significant relationship between Fear of Missing Out (FOMO) and impulsive buying behavior. Fear of Missing Out (FOMO) Generation Z tends to encourage impulsive buying behavior.
Co-Authors Anggraeni, Rhosita Diah Kartika, Deny