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All Journal JANITA Business, Entrepreneurship, and Management Journal
Latifatul Isroiyah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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MENENTUKAN SEGMEN PASAR MELALUI PENGENALAN PRODUK BAGI PELAKU USAHA Eni Widhajati; Desi Rahmawati; Latifatul Isroiyah
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/pengabdian.v4i2.1333

Abstract

The importance of business actors in increasing economic growth for a country makes it a shared task to develop business actors in Indonesia. By helping business actors to increase market segments through product introduction, it can increase sales for business actors so that economic growth increases and has an impact on the welfare, security, and progress of a country. The existence of business actors can absorb labor and reduce unemployment and poverty and improve the welfare of community members. For that, through this activity, it is expected that new business actors who develop and grow through it can help to increase their sales through activities to determine market segments and introduce new products to determine strategies so that market targets can be increased, and sales will also increase. This is expected to be able to find out consumer needs and problems, know consumer behavior, analyze data, determine marketing strategies, and evaluate market responses. Thus, it is important to note that business actors can carry out their business in accordance with the type of business and the position of the business actor at what stage so that they can choose the strategy used and how product introduction can be carried out to consumers.
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sawal Sartono; Latifatul Isroiyah; Eldon, Mokhamad; Yohanna Adys Setyorini
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 2 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i2.856

Abstract

This study aims to determine the direct effect of communication and motivation on employee performance as well as the indirect effect through job satisfaction used a causal associative method in quantitative approach. There were 40 samples collected. The data collection techniques used library research and field research, which then analysed through instrument testing, classical assumption testing, multiple regression analysis using path analysis, and goodness of fit testing. The variables used are communication (X1) and motivation (X2) as independent variables, while the dependent variable is employee performance (Y) and job satisfaction (Z) as intermediary or intervening variables.The results of this study are communication has a significant effect on employee performance, motivation has a significant effect on employee performance, communication has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, communication through job satisfaction has no significant effect on employee performance, and motivation through job satisfaction has no effect significant to employee performance.
Co-Authors Desi Rahmawati Eni Widhajati Mokhamad Eldon Sawal Sartono, Sawal Yohanna Adys Setyorini