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p-Index From 2020 - 2025
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All Journal Jurnal Akademik Pengabdian Masyarakat
Syofia Raudatul Jannah
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Manajemen Perubahan: Studi Kasus pada UMKM JR Coffee Drink N Snack Lubuk Begalung Padang Ratu Dara Saphira; Sania Audy Nabila; Syofia Raudatul Jannah; Vahra Oktaladisa; Ramdani Bayu Putra
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 6 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i6.2847

Abstract

Abstrak. This Social Service project seeks to study and comprehend the change management practices used at the MSME "JR Coffee Drink N Snack" in Lubuk Begalung, Padang. The activities' primary focus is on corporate competition and customer behavior, both of which are thought to be crucial for enhancing organizational performance and preserving competitiveness. This project employs a case study methodology, which includes document analysis, in-depth interviews, and direct observation to provide a thorough understanding of the internal dynamics and difficulties experienced by MSMEs (Micro, Small, and Medium Enterprises) at JR Coffee Drink N Snack Padang. Strong business competition and favorable consumer behavior are important factors in increasing a company's performance, according to research findings. And this Social Service effort is likely to have an impact on improving business owners' knowledge, abilities, and awareness of similar difficulties, as well as their competitiveness in an increasingly competitive market.
Co-Authors Ramdani Bayu Putra Ratu Dara Saphira Sania Audy Nabila Vahra Oktaladisa