Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
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This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Asma’I Ishak
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Product Support On Herd Behavior And Brand Attitude: Direct Impact On Purchase Intention Of Scarlett Whitening Fiekha Arjunie; Asma’I Ishak
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study aims to determine the role of herd behavior and brand attitudes on the influence of product support on purchase intentions on Scarlett Whitening products. The population in this study were Indonesian citizens who had known or used Scarlett Whitening products. The results of an online survey using an online questionnaire with a google form obtained a sample of 380 respondents. In this study, AMOS 29 software was used to analyze all data. The variables used in this study were Electronic Word of Mouth, Celebrity Credibility, Source Congruence, Herd Behavior, Brand Attitude, and Purchase Intention. The results obtained from this study indicate that Celebrity Credibility influences Herd Behavior and Brand Attitude influences Purchase Intention.
The Effect Of Service Quality, Brand Image, Customer Satisfaction On Customer Loyalty At Indomaret Minimarket Rizki Maulana; Asma’I Ishak
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research aims to examine the influence between service quality, brand image, customer satisfaction and customer loyalty at Indomaret. In this research, the target is Indonesian citizens who have or have not purchased at the Indomaret Minimarket. There were 200 respondents with the criteria of women and men aged 16 to over 40 years who had or had not shopped at the Indomaret Minimarket. Survey data was obtained using an online questionnaire via Google Form. The data analysis method used for this research is Structural Equation Modeling (SEM) in the AMOS 29 program. The research results prove that service quality has an effect on brand image and service quality has an effect on customer satisfaction.
Factors Influencing Mobile Banking Service Quality and Its Relationship with Customer Satisfaction and Loyalty at Bank Mandiri Adithya Ipung Wicaksana; Asma’I Ishak
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the factors influencing mobile banking service quality and their relationship with customer satisfaction and loyalty at Bank Mandiri. The research focuses on five dimensions of service quality: assurance, reliability, security, responsiveness, and usability. Data was collected through an online survey distributed to 315 respondents, all users of the Livin’ by Mandiri application, aged between 17–50 years. The study employed Structural Equation Modeling (SEM) using AMOS 26 to test the proposed hypotheses. The findings reveal that service quality significantly influences customer satisfaction but does not have a direct effect on customer loyalty. Additionally, factors such as assurance, reliability, security, responsiveness, and usability were found to have varying impacts on service quality. This study highlights the need for Bank Mandiri to enhance its mobile banking features to strengthen customer satisfaction and loyalty. Further research is suggested to expand the scope of the study to other banking institutions.
Co-Authors Adithya Ipung Wicaksana Fiekha Arjunie Rizki Maulana