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All Journal Botani: Publikasi Ilmu Tanaman dan Agribisnis International Journal of Economics, Business and Innovation Research
Maisie T. F. Tuhumury
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Consumer Perception Towards Price, Product And Service Of Fast Food Restaurant (Case Study on Kentucky Fried Chicken (KFC) in Rumah Tiga,Teluk Ambon District, Ambon City, Maluku) Picanussa, Adventio Picanussa; M. Turukay; Maisie T. F. Tuhumury
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract The aim of this research is to find out the characteristics and perceptions of consumers regarding the prices, products and services of the Kentucky Fried Chicken (KFC) Fast Food Restaurant in Rumah Tiga, Teluk Ambon District, Ambon City, Maluku. The research method used in this research is descriptive statistical analysis and in measuring attitudes, opinions and perceptions of individuals and groups of individuals in this study a Likert scale is used. The method for determining the sample in this study was carried out by chance (accidental sampling) where respondents were taken when they visited the Kentucky Fried Chicken (KFC) Fast Food Restaurant. The research results show the characteristics and also consumer perceptions of prices, products and services of the Kentucky Fried Chicken (KFC) Fast Food Restaurant in Rumah Tiga, Teluk Ambon District, Ambon City, Maluku. Keywords: Consumer Perception, Price, Products and Services
Strategi Pengembangan Usaha Agroindustri Kopra di Negeri Mamala (Kecamatan Leihitu Kabupaten Maluku Tengah) Okke Oktaviyanti Siregar; Leunard O. Kakisina; Maisie T. F. Tuhumury
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.49

Abstract

It is necessary to know the strategy for developing the copra agroindustry in Mamala Village. Sampling was carried out using the purposive sampling method. The analysis tool us is the SWOT matrix. The results of the research show that the strategy used is to locate the copra industry close to the farmers' location so that there is cooperation between the industry and local farmers and it makes it easier for farmers to sell coconuts to the industry because the distance is quite close. The copra quality is good so it creates demand. there is always copra on the market, the availability of capital to buy coconut raw materials so that there is always coconut raw material to be produced into copra, the industry has a skilled workforce so that the potential for long-term copra products is quite good, even though the equipment technology for processing copra is still simple does not affect the long-term potential of copra products, having a small number of workers does not hinder the copra production process so that there is always a demand for copra in the market, the influence of uncertain market prices does not affect the good quality of copra, the existence of climate change on copra production is minimized because the availability of skilled workers in processing copra, having a small number of workers does not affect market access in selling copra products.
Co-Authors Leunard O. Kakisina M. Turukay Okke Oktaviyanti Siregar Picanussa, Adventio Picanussa